Top 10 Apparel Brands on TikTok Shop in 2024
UPDATED June 2024; originally published March 2024
The top clothing brands in TikTok Shop aren’t the same ones that led the pack at the beginning of 2024. That’s what the latest Facteus transaction data reveals, highlighting some major shifts in consumer spending on TikTok Shop and the types of brands drawing in the most money so far, at the mid-year point.
Below, we break down the latest TikTop Shop spending data, uncovering how much consumers have spent at the top 10 clothing brands on this platform by mid-2024.
To see which apparel brands started strong out of the gate this year, click the button below to jump to the first part of this piece, focused on the top 10 apparel brands in TikTok Shop for 1Q.
🏆#1 Apparel Brand on TikTok Shop by June 2024: SHEIN 🏆
Stepping into the leader spot, SHEIN is the number one selling clothing brand on TikTok Shop as of summer 2024. As a popular fast fashion brand making a quick entrance on the scene, SHEIN was remarkably NOT one of the top 10 apparel brands at the end of March 2024.
With that, SHEIN has firmly booted Nike from the number one position, making some large strides to come out far ahead of competing brands in TikTok Shop.
Notably, SHEIN’s recent rise in popularity on TikTok could be tied to its prominence in influencer “home haul” videos that showcase SHEIN products in ways traditional advertisements don’t.
Other Top Apparel Brands on TikTok Shop by Mid-2024
Trailing SHEIN, nine other clothing brands on TikTop Shop have pulled in more than $3.95 billion altogether over the first six months of 2024. Here’s a closer look at each of the apparel brands that round out the top 10 clothing retailers on TikTok so far in 2024.
🥈TJ Maxx (The TJX Companies, Inc.)🥈
Ross Stores, Inc.
Marshalls, LLC
In 4th place is Marshalls, which has brought in nearly $563 million in TikTop Shop sales in 2024 alone. Similar to the apparel brands above, Marshalls was not in the top 10 at the end of March 2024, representing another big leap into the rankings — and a significant shift from the top four brands that led the pack by the end of 1Q2024.
Nike
Burlington Stores, Inc.
Sixth place in the TikTok Shop clothing sales race goes to Burlington Stores. So far in 2024, this brand has had just over $373.7 million in sales on TikTok. Notably, Burlington Stores held the number two spot in the rankings at the end of March 2024. While it has slipped since then, Burlington Stores remains popular with TikTok shoppers, growing its sales by ~121% during the second quarter of 2024 alone.
Old Navy
In 7th place is Old Navy, with $312.9 million in TikTok Shop clothing sales thus far in 2024. Dropping from 3rd place at the end of March, Old Navy continues to perform well on TikTok Shop, particularly with viral products and this brand leveraging TikTok review videos in its ads.
Five Below
At 8th place in TikTok Shop clothing sales is Five Below, bringing in nearly $277.9 million from Jan. to June 2024. Making its debut in the rankings, Five Below has seen success on TikTok Shop largely due to its use of hashtags, including “#fivebelowfinds.”
Macy's
Foot Locker
Foot Locker comes in 10th place, with nearly $217.6 million in clothing sales on TikTok Shop roughly halfway through 2024. Remarkably, Foot Locker was in 4th place by the end of March 2024, reflecting a substantial backslide during 2Q2024. Nevertheless, some expect Foot Locker TikTok Shop sales to pick back up with the Summer Olympics starting soon.
Emerging Spending Trends on TikTok Shop in 2024
Taking a birdseye view of the latest Facteus data, some trends for TikTok Shop spending (on apparel) start to come to light:
Keep reading to see the original analysis of the top apparel brands on TikTop Shop in 2024 from January to March, and stay tuned for future updates.
Initially Published March 14, 2024
As we wrap up the first quarter of 2024, there’s no denying that TikTok Shop has become an e-commerce heavy-hitter, especially for apparel brands and clothing sales.
To rank the top-performing apparel brands in TikTok Shop so far this year, Facteus scrutinized the latest transaction data to identify how consumers are spending on clothing and which brands are truly winning out.
#1 Apparel Brand on TikTok Shop: Nike
As the number one selling apparel brand on TikTok Shop, Nike has sold more than $181,670,905 so far in 2024. That makes this Nike a major success story for this video-based social media platform, cementing its position as an apparel industry titan while deftly demonstrating the ability to connect with customers.
In fact, savvy at targeting Gen Z and Millennials, Nike has launched countless campaigns on TikTok Shop, with its shoes and other products regularly trending.
Other Top Apparel Brands on TikTok Shop
Behind Nike and rounding out the top 10 clothing brands on TikTok Shop are the following brands.
More Top Apparel Brands in TikTok Shop in 2024
Will these retailers remain top dogs on TikTok Shop by Black Friday 2024 or after?
We’ll have to check back to see what the latest retailer transaction data reveals and what it could mean for apparel retailers who haven’t set up shop on TikTok Shop yet (for now, however, looking back to Black Friday 2023 data can provide some key context for where retailers are likely setting the bar for 2024 Black Friday sales).