money talks.
A data blog about where people are spending their money.
Interesting insights about how people are ‘talking’ with their dollars.
And about what can you learn by looking into transaction data?
Indexed Coffee Spend by Generation
Gen Z & Millennial coffee spending increased while Gen X & Boomer coffee spending decreased, the alternative data reveals. Here’s what’s behind these numbers & what insights you can glean from them.
How Did Wayfair's Annual Promotion Way Day Do This Year?
Discover how customer spending changed before & after “Way Day” via the most comprehensive credit card spending & customer data around.
Has Netflix Price Inelasticity Finally Snapped?
Transaction data gives us a chance to track Netflix customers’ responses to pricing changes in real time, top alternative data providers explain. Here’s how.