2023 Amazon Prime Day Spending: Good, But Not Good Enough
Amazon's Prime Day fell short of expectations this year, the latest consumer transaction data shows. In fact, in addition to highlighting some important changes and trends in shopping and spending, this year’s data also held some insights about the state of Amazon itself.
2023 Amazon Prime Day Data at a Glance
Quantifying how sales fell short of forecasts this year, here’s a look at the numbers:
$12.7 billion in online sales
Up ~6% when compared to 2022 Prime Day sales
Despite that growth, projections pegged Amazon Prime Day sales to see gains of ~9.5% in 2023.
Why did sales and spending fall short?
There may be several factors at play, and here are a couple.
What else may have been at play during the 2023 Amazon Prime Day shopping season?