Why More Leaders Rely on Retail Transaction Data for Real-Time & Future Insights 

What if you could anticipate the next biggest trend in retail before your competitors?

In fact, forward-thinking leaders looking to get and stay ahead are leveraging retail transaction data in extraordinary ways to unearth dynamic and deeply powerful intelligence about customer behaviors, generational shopping trends, and so much more. 

Consumer Shopping Data: Key Harbingers of Future Retail Trends

Walmart, Costco, Amazon, and other retail titans haven’t clawed their way to the top by accident or sheer luck. They also don’t focus solely on data of the past or from their systems (and customers) alone.

Instead, today’s retail powerhouses tend to leverage the latest resources, tools, and insights available, looking to find out MORE about their competitors, pricing strategies, evolving shopping trends, and the future of retail.

These days, that often makes transaction data indispensable for retail leaders and decision-makers. 

And smaller industry players can get in the game too, without the need for extensive data teams, complex new systems, and eye-watering budgets.

That’s because consumer shopping data can do the following.

All-New Light on Gen Z Shopping Trends 

How do customers make their retail purchasing decisions? 

The answer to that differs by generation, and retailer customer data could hold the answers. Looking at Gen Z shoppers in particular, the latest retail transaction data reveals the following.

Complex Questions Answered by Retail Transaction Data

The true power of retail transaction data can’t really be experienced on paper with abstract generalities. To bring it life and get a unparalleled feel for its mind-blowing potential, let’s run through a quick thought experiment. 

You don’t have to guess the answers to these and other questions when you have Facteus retail transaction data on hand. 

That’s because Facteus data offers extraordinary answers and insights that can fuel more informed decisions in real-time while enhancing retailers’ abilities to forecast, outsmart the competition, and grow their market share.