Discover What Sales Teams Can Learn About Cross-Shopping, Competitor Market Share, AI & More from a True Industry Leader

Recently, Facteus Cofounder Jonathan Chin sat down with Sales TechStar to discuss how B2B teams can leverage some of the latest AI tools to refine and enhance their data policies and practices.

Kicking off the discussion, Mr. Chin explained how sales and marketing teams across various industries can gain valuable insights and intelligence regarding their customers, their competitors, shopping trends, and the market in general.

Specifically, Mr. Chin delved into cross-shopping, detailing how it’s a potent metric that can uncover valuable insights into your customer shopping habits. That means showing sales teams precisely where customers shop — and the competitors they patronize. With this information and the right transaction data in hand, it’s possible to detect spending trends, customer behavior patterns, and how much customers are spending with a given brand versus their competitors. 

How Sales & Marketing Teams Can (Better) Leverage Transaction Data

Delving into the power and applications of transaction data, Mr. Chin shared some key strategies for using this information, particularly with the intent of gaining competitor intelligence. Some of those strategies include using shopper spending and transaction data to:

Check out the full interview here and explore more fascinating insights and resources below:

1. Data-Enhanced Insights into Chipotle vs. Panera Bread with Mobius and ChatGPT

2. ChatGPT and Mobius in Tandem: Harnessing the Power of Real-Time Consumer Data and AI

3. Leveraging Transaction Data for In-Depth Trade Area Analysis: Uncovering Consumer Spending Patterns

4. Unveiling Consumer Spending Habits: Exploring the Rise of Grocery Delivery Services Through Transaction Data

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