Where Else Do Target Customers Shop?
Retail Giant Target is a go-to stop for many shoppers — and it’s often just one spot where consumers are spending money during a given shopping excursion.
Where else are Target shoppers spending money, before and after they make purchases at the red bullseye big box store?
Facteus transaction data answers that question, pulling back the curtain on retail shopping trends, consumer behaviors, and so much more.
Retail Consumer Spending Before & After Target Shopping
Analyzing card transaction data, Facteus tracked the consumer spending journey focused around Target.
We looked at where dozens of customers shopped within an hour of making Target purchases, examining info from the largest transaction data panel in the alternative data industry — and including card transaction data from debit cards, credit cards, and other payment methods.
We found that, within an hour of shopping at Target…
Where Target Customers Shop & Keep Shopping: The Bottom Line
When it comes to card transactions and consumer spending, shoppers are making at least a couple of stops on their Target runs, spending at:
A variety of retailers
Retailers that are typically located near Target stores
Deal-focused retailers, similar to the discount shopping at Target (rather than luxury retailers, for example)
Retailers where they can satisfy their need-based shopping, like groceries and gas
Understanding those aspects of the Target customers’ shopping journey can uncover important insights and:
Deeper understandings of Target consumer behaviors
Better competitive intelligence about big box stores