Data product
Cube Insights

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Financial Performance
Track spend, transaction volume, customer counts, basket size, and per-customer value to measure business fundamentals.
Cross Shopping
See what percentage of your customers also shop your competitors—critical for retention and differentiation strategies.
Revenue Profile
Revenue breakdowns by demographics, geography, and customer lifecycle stage to identify your highest-value segments.
Market Share
Your share of total category spending versus competitors—the key metric for market leadership.
Customer Affinity
Identify potential marketing partnerships and detect changing customer preferences by measuring which brands your customers favor versus benchmarks.
Customer Journey
Understand whether you're a destination or part of multi-category trips, and identify gaps where you're not fulfilling all customer needs within your category.
Share of Wallet
Track macro trends like customers trading up or down based on economic conditions and see where wallet dollars are shifting as spending patterns evolve.
The most successful organizations in the world trust Facteus for their competitive transaction data needs.
Us vs. Them
Facteus Panel
Receipt Panel
Your Sales Data
Survey Data
Named Competitive Coverage
Store & Day Level Granularity
Data Recency
Shopper Demographics
Shopper Representativeness

“Facteus’ transaction data has been a revelation for us. Its real-time insights have taken our strategy from reactive to proactive, giving us a competitive edge, we didn’t even know we were missing.”
– Head of Analytics at Big Box Retailer