What is Alternative Data?

Alternative Data refers to data used by investors, corporations, or analysts to evaluate a company or trend that is not within their traditional data sources (financial statements, SEC filings, management presentations, press releases, etc.).

2,000+

Top Hedge Funds and Asset Managers

Top 5

Management Consultancy Firms

DTC

Direct to Consumer Brands

Govt.

U.S. Federal Reserve Banks

100+

Top Venture Capital Firms

Retail

Top Consumer Retailers

WHO IS USING ALTERNATIVE DATA TODAY?

Top Firms in Every Industry Use Alternative Data

With 2.5 quintillion bytes of data being produced everyday by humans; it’s no surprise that market and investment research are undergoing tectonics shifts. Alternative Data is the industry harnessing this new wealth of information and insight that is transforming how businesses are making decisions.

Alternative Data Insights & Answers

Discover more about alternative data, how it can uncover powerful insights and trends in consumer spending, and how to leverage it for competitive benchmarking, financial forecasting, better decision-making, and more. 

Then, find out why Facteus is leader among the best alternative data providers around — and why more investors, analysts, hedge funds, researchers, retailers, and others trust Facteus for better alternative datasets and insights.

Alternative Data FAQs

Alternative data in finance describes unconventional information that is used to glean financial insights, devise investment strategies, run forecasting models, and more.

This nontraditional information can include credit card transaction data, customer spending data, online search trends, satellite imagery, and more, providing novel ways of:

  • Conducting investment research

  • Evaluating financial risks and opportunities in real time

  • Enhancing quantitative models, algorithms, and predictions

  • Devising and optimizing trading strategies

  • Assessing the financial health of organizations

  • Unpacking and harnessing the incredible value of transaction data, consumer spending data, and so much more

Notably, alternative data in finance can expand outlooks, offer novel perspectives, and enrich the decision-making process in ways that are simply not possible with traditional datasets.

The retail industry leverages alternative data in several ways, gaining key insights and information to optimize offerings, operations, decision-making, strategic planning, and more. Specifically, alternative data in the retail industry can power novel or richer:

  • Consumer insights, revealing customer preferences, sentiments, and behaviors
  • Demand forecasting to better understand and address consumer demand, product assortment, pricing strategies, inventory, and more
  • Market research and competitive benchmarking to identify opportunities to gain a competitive edge, open up new markets, and get ahead of pricing trends
  • Store performance audits, with analyses on foot traffic, store layouts, customer behavior, and the overall customer experience
  • Supply chain insights, with the ability to pinpoint bottlenecks, optimize logistics, better manage inventory, lower shipping costs, and more
  • Customer experiences, including loyalty programs, website experiences, and other engagement to cultivate greater brand loyalty

With the right partner, like Facteus, there are more ways than ever to leverage alternative data in the retail industry and beyond, giving decision makers and companies unmatched access to real-time information when it matters most.