Data product
Cube
A pre-processed and aggregated, analytics‑ready dataset of U.S. consumer transactions.
Aggregated from a panel of:
Active cards*
Debiased & Scaled
Data is filtered, debiased, and scaled to be statistically representative
Shopper
Cohorts
Transactions grouped by shopper-cohorts defined by demographics and geography
Key KPIs
Including spend, transactions, cards, spend per transaction, spend per card, market share, share of wallet, cross-shopping, and brand affinities
Rapid Insights
Data is modeled and aggregated for the most accurate and ready-to-use KPIs including market share, cross-shopping and other key metrics
Available via
“Facteus data have been a key ingredient in supercharging our business. The insights we’ve gained have transformed how we understand our competitors and our own customers.”
– Marketing Director at Fast Casual Chain