About Facteus

DEMOCRATIZING ALTERNATIVE DATA INSIGHTS, ACCESS, AND ANALYSIS

Facteus is on a mission to help democratize data insights by safely unlocking valuable data sets and increasing data literacy through technology.

Our Mission

Facteus is on a mission to help democratize data insights by safely unlocking valuable data sets and increasing data literacy through technology. Through our synthetic data engine, MIMIC™, we safely unlock more data sets for research and insights. Our natural language data platform Mobius™ is the first Generative AI app connected to real-time consumer spending data. Ask anything about spending and instantly get insights on spending trends, shoppers, stores, and the economy.

Our Story

Facteus, formerly ARM Insight, has been rooted in analyzing transaction data from inception. We started as a data and analytics firm building Big Data systems for some of the world’s largest banks and payment processors. With an intimate understanding of the US payments ecosystem, we were able to successfully become experts in developing PCI Level 1 data platforms that could both integrate with legacy banking systems and modern Big Data Cloud analytical data warehousing technology.

With unique combinations of deep industry expertise, transaction data domain knowledge, and compliance experience, we developed our synthetic data platform MIMIC™ to expand into data monetization. Facteus’ MIMIC™ platform allows banking institutions and processors to safely and compliantly monetize their transaction data.

Today, Facteus offers compliant data from the largest US consumer debit & credit card transaction data set in the industry. Clients include top hedge funds, researchers, top universities, government agencies, retailers, and marketing professionals from around the globe.

Möbius Strip

The Möbius strip is a surface with only one side (when embedded in three-dimensional Euclidean space) and only one boundary curve. The Möbius strip is the simplest non-orientable surface. It can be realized as a ruled surface.

For Facteus, the Möbius strip represents simplicity within complexity. It’s mathematically complex yet elegant and simple. Similarly, data can have endless complexity associated with it, yet insights from data are often extremely simple.

FACTEUS

[fakt-ē-əs]

adjective
1. Comprised of facts.

noun
2. A company that provides trustworthy information and offers authoritative data insights to help its clients make complex investment and business decisions.

Technology

We use the latest privacy-enhancing techniques, data science, cloud, machine learning, and applied mathematical technologies to constantly improve our data products and panels while consistently staying well ahead of the curve. That has made Facteus a leading alt data provider for years.

Data Privacy

Strict data privacy practices and protocols ensure that client data—and their customers—are always completely safe. We are PCI-compliant, and our synthetic data process has been certified to comply with banking and data privacy regulations, like GLBA, CCPA, GDPR, and others on the horizon.

Actionable Insights

By adding valuable data enrichment and enhancements, we transform client data into a safe, monetized, actionable product for the data consumer market. That gives researchers, economists, investors, leaders, and others richer insights to make key decisions and enhance overall results and performance.

Our Team

CHRIS MARSH

Founder, CEO

JOHN DETTRA, CMA

Chief Financial Officer

CHAD WHITNEY

Head of Revenue

LORN DAVIS

Head of Product & Strategy

Chris Shakarian

Chief Marketing Officer

NOEL BOSCO

Head of Corporate Sales & Partnerships

GEOFF MAGGI

Head of Technology

KATHY KIRKLAND

VP of Data Partnerships

BRIAN CALLAHAN

Director of Product

KAREN THOMAS

Executive Assistant

DEREK SANDBERG

Director of Investor Data Sales

TAYLOR REINER

Software Engineering Manager

MEG POEHLER

Director of Operations

SETH ALCOTT

SETH ALCOTT

Senior UX/UI Engineer

THOMAS TRACY

Director of Investor Data Sales

HEMANTH KATTA

Data Enhancement Architect

DAN KOSLICKI

Data Pipeline Manager

HANNAH MORAES

HANNAH MORAES

Senior Software / AI Engineer

SHAUN PUREWAL

SHAUN PUREWAL

Director of Corporate Data Sales

QUANG TRAN

QUANG TRAN

Data QA Manager

TIM NELSON

TIM NELSON

Reference Data Lead

RUDY PERALTA

RUDY PERALTA

Software Engineer

Board of Directors

Chris Marsh

Founder & CEO at Facteus, Inc.

Dan Afrasiabi

Co-Owner & Managing Member at Bravo Fit, LLC

Adam Caplan

Founding & GP at Jumpspace Ventures

David Nelsen

Board Member

Doug Fieldhouse

President at F4 Investments, LLC

Paul Bloom

Board Member

Dave Tucker

Partner at Next Level Ventures

What Decision-Makers Are Saying About Facteus Data

Facteus client
Head of Analytics Big Box Retailer
"Facteus' transaction data has been a revelation for us. Its real-time insights have taken our strategy from reactive to proactive, giving us a competitive edge, we didn't even know we were missing."
Marketing Director Fast Casual Chain
"Facteus data have been a key ingredient in supercharging our business. The insights we've gained have transformed how we understand our competitors and our own customers."
Owner-Operator Global Gym Franchise
"Transaction data has been a game-changer for our gyms. It's like we were working out in the dark & someone turned the lights on. The insights have revolutionized [our] approach."