Facteus for
Advertizing & Marketing
In an industry overrun with modeled intent, cookie trails, and inferred interest signals, Facteus gives you something different: reality. Get better campaign performance using real purchase data.
Agencies and AdTech platforms use our data to find better buyers, optimize targeting, and measure real-world impact with precision. Whether you’re powering DSPs, crafting audience strategies, or proving value to clients, Facteus puts buyer truth at your fingertips.
Consumer Spending by All Demographics
Combined view of consumer spending across generation, income, and region
Real-World Buyer Insights
Build strategies on purchase behavior, not top of funnel signals
- Profile buyer cohorts—who they are, where else they shop how much they spend, and when they’re lost
- Identify winnable segments using actual spend patterns, not modeled interest
- Benchmark buyer groups against category and competitors
- Power campaign planning with the most current consumer spending data, not from outdated sources (1-day lag vs. 3+ months)
Precision Targeting at Scale
Target who buys, not who browses
- Build custom audiences from real-world spending, by brand, category or other purchase behavior
- Append purchase behaviors to identity graphs to unlock new activation logic
- Deliver active buyer audiences directly into DSPs and ad platforms
- Use spend recency, frequency, and basket size to create very precise segments
- Explore syndicated and custom audiences—refreshed daily
Outcome-Based Measurement
Prove campaign impact with sales, not clicks
- Overlay campaign audiences with competitor and category sales shifts
- Understand what customers did after exposure—not just if they saw an ad
- Measure conquest campaigns by market share, basket composition, and repeat rate
- Identify geographic and cohort-level lift using transaction-based KPIs
- Shorten planning and reporting cycles from weeks to hours
Privacy-Safe by Design
Anonymized. Compliant. Scalable.
Facteus data is generated from credit and debit card purchase data, but not tied directly to identified individuals. Using our proprietary MIMIC™ engine, we model the behavior of over 185M+ US consumers —preserving both privacy and predictive power.
Our Solutions
Shopper Profiling & Analytics
Analyze a brand’s shoppers—where else they shop, trip sequencing, cross-shopping, and behavioral affinities. Used as part of the sales and planning process.
Syndicated Audience Segments
Visualize your competitors’ sales alongside Ready-to-go audiences designed for common campaign needs. Updated monthly. Examples include:
- Pet Owners (Updated May 2025)
- Value Seekers
- Travel Enthusiasts
Custom Audience Segments
Built on request using actual purchase behavior. Ideal for targeting unique cohorts such as genealogy site subscribers, high-frequency shoppers, or brand switchers.
- 1-day turnaround
- In-flight audience update support (impact, sync questions)
- Supports UID2, MAID, hashed email-based activation
Data Appends
Enrich your 1st-party data (e.g., CRM, loyalty programs) with purchase behaviors for profiling or retargeting.
- CPM-based pricing for matched and appended behaviors
- Direct-to-brand relationships, typically outside of agency workflows
- Includes refresh scope/frequency controls
