PRIME DAY

SPEND TRACKER 

Updated Daily this Week:  Facteus’ Amazon Prime Day Spend Tracker looks across our new Ultra data panel, which consists of over 120 million consumer debit and credit cards representing approximately 5-6% of US consumer spending. With just a 1-day lag, we can provide up-to-date metrics on what happened on Prime Day in real-time. We also report on Prime Big Deal Days in October.

Last Updated: 07/13/2023

Here’s the latest on 2024 Amazon Prime Day data for the sales event on July 16 & 17, 2024.

 

 2023 Amazon Prime Day 1 Stats

Amazon Spend Data on 7/11/23:

*Data source: Facteus US Consumer Spending Data Panel
(approximately 5-6% capture of US consumer spending)

 
 

 740,544 

   Unique Amazon Shoppers   

1,149,742

   Amazon Transactions   

 
 

 $68,071,339 

   Total Amazon Spend   

 
 

 2023 Amazon Prime Day 2 Stats

Amazon Spend Data on 7/12/23:

*Data source: Facteus US Consumer Spending Data Panel
(approximately 5-6% capture of US consumer spending)

 
 

 803,937 

   Unique Amazon Shoppers   

1,216,636

   Amazon Transactions   

 
 

 $72,689,905 

   Total Amazon Spend   

 
 

Amazon Avg. Spend per Cardholder

This chart tracks the avg. total spend per customer on Amazon each day. Leading up to Prime Day, customers’ Amazon spending per customer is growing, likely due to early Prime Day specials.

 
 

Amazon Avg. Order Value

This chart tracks the avg. order value for Amazon each day. Leading up to Prime Day the Amazon’s average order value is growing, likely due to early Prime Day specials.

 
 
 

Amazon Market Share

The two charts below show the change in Amazon market share on Prime Day compared to the 2023 baseline market share percentages. Market share is calculated based on consumer dollar volume spend at each retailer.

 

Market Share 2023 Baseline

*Market share is based on spend data from Jan 2023 thru Jun 2023

 
 
 

Market Share on Prime Day 1

*Market share is based on spend data on Prime Day 7/11/23

Market Share on Prime Day 2

*Market share is based on spend data on Prime Day 7/12/23