COSTCO Cross-Shopping Diagram

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The share of customers from a merchant who also shopped at another merchant
e.g. 8% of AMAZON customers also shopped at COSTCO on average each month last year.

Tip: How to read this cross-shopping diagram



52.6% of SAMS CLUB customers also shopped at WALMART44.3% of KROGER customers also shopped at WALMART40.1% of BJS WHOLESALE CLUB INC customers also shopped at WALMART39.2% of TARGET customers also shopped at AMAZON36.4% of TARGET customers also shopped at WALMART35.3% of AMAZON customers also shopped at WALMART35.0% of SAMS CLUB customers also shopped at AMAZON33.3% of COSTCO customers also shopped at WALMART32.9% of KROGER customers also shopped at AMAZON32.7% of WALMART customers also shopped at AMAZON32.7% of COSTCO customers also shopped at AMAZON32.4% of BJS WHOLESALE CLUB INC customers also shopped at AMAZON18.4% of COSTCO customers also shopped at TARGET16.6% of BJS WHOLESALE CLUB INC customers also shopped at TARGET15.6% of SAMS CLUB customers also shopped at TARGET15.2% of AMAZON customers also shopped at TARGET14.4% of KROGER customers also shopped at TARGET13.6% of SAMS CLUB customers also shopped at KROGER13.1% of WALMART customers also shopped at TARGET11.7% of TARGET customers also shopped at COSTCO10.8% of WALMART customers also shopped at KROGER10.0% of KROGER customers also shopped at SAMS CLUB9.7% of TARGET customers also shopped at KROGER9.4% of WALMART customers also shopped at SAMS CLUB8.7% of AMAZON customers also shopped at KROGER8.5% of BJS WHOLESALE CLUB INC customers also shopped at KROGER8.4% of SAMS CLUB customers also shopped at COSTCO8.1% of AMAZON customers also shopped at COSTCO7.8% of TARGET customers also shopped at SAMS CLUB7.6% of BJS WHOLESALE CLUB INC customers also shopped at COSTCO7.6% of WALMART customers also shopped at COSTCO7.2% of COSTCO customers also shopped at KROGER6.8% of KROGER customers also shopped at COSTCO6.8% of AMAZON customers also shopped at SAMS CLUB6.6% of COSTCO customers also shopped at SAMS CLUB6.3% of BJS WHOLESALE CLUB INC customers also shopped at SAMS CLUB1.3% of TARGET customers also shopped at BJS WHOLESALE CLUB INC1.1% of WALMART customers also shopped at BJS WHOLESALE CLUB INC1.0% of SAMS CLUB customers also shopped at BJS WHOLESALE CLUB INCAMAZONAMAZON owes 1B is owed 2BCOSTCOCOSTCO owes 1B is owed 1BBJS WHOLESALE CLUB INCBJS WHOLESALE CLUB INC owes 1B is owed 0BKROGERKROGER owes 1B is owed 1BSAMS CLUBSAMS CLUB owes 1B is owed 0BTARGETTARGET owes 1B is owed 1BWALMARTWALMART owes 1B is owed 2B52.6%44.3%40.1%39.2%36.4%35.3%35.0%33.3%32.9%32.7%32.7%32.4%18.4%16.6%15.6%15.2%14.4%13.6%13.1%11.7%10.8%10.0%9.7%9.4%8.7%8.5%8.4%8.1%7.8%7.6%7.6%7.2%6.8%6.8%6.6%6.3%1.3%1.1%1.0%

Why is Cross-Shopping Important?

Cross-shopping is a consumer behavior where customers purchase goods or services from multiple retailers or brands within the same product category. This behavior is driven by factors such as price comparison, product variety, convenience, and brand preference. For example, a customer might buy groceries from both Walmart and Kroger, or shop for clothing at H&M, Zara, and Forever 21. Understanding cross-shopping behavior is crucial for retailers because it provides insights into how their customers interact with competing brands. By analyzing cross-shopping patterns, retailers can identify their key competitors, assess their market position, and develop strategies to retain customers and attract new ones. This information can help retailers optimize their product assortment, pricing strategies, and marketing campaigns to better meet the needs and preferences of their target audience. Additionally, understanding cross-shopping behavior can help retailers identify opportunities for partnerships or collaborations with complementary brands to enhance the customer experience and drive loyalty.


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The share of customers from a merchant who also shopped at another merchant
e.g. 8% of AMAZON customers also shopped at COSTCO on average each month last year.

Tip: How to read this cross-shopping diagram



Why is Cross-Shopping Important?

Cross-shopping is a consumer behavior where customers purchase goods or services from multiple retailers or brands within the same product category. This behavior is driven by factors such as price comparison, product variety, convenience, and brand preference. For example, a customer might buy groceries from both Walmart and Kroger, or shop for clothing at H&M, Zara, and Forever 21. Understanding cross-shopping behavior is crucial for retailers because it provides insights into how their customers interact with competing brands. By analyzing cross-shopping patterns, retailers can identify their key competitors, assess their market position, and develop strategies to retain customers and attract new ones. This information can help retailers optimize their product assortment, pricing strategies, and marketing campaigns to better meet the needs and preferences of their target audience. Additionally, understanding cross-shopping behavior can help retailers identify opportunities for partnerships or collaborations with complementary brands to enhance the customer experience and drive loyalty.


Request a Data Demo

The share of customers from a merchant who also shopped at another merchant
e.g. 8% of AMAZON customers also shopped at COSTCO on average each month last year.

Tip: How to read this cross-shopping diagram



Why is Cross-Shopping Important?

Cross-shopping is a consumer behavior where customers purchase goods or services from multiple retailers or brands within the same product category. This behavior is driven by factors such as price comparison, product variety, convenience, and brand preference. For example, a customer might buy groceries from both Walmart and Kroger, or shop for clothing at H&M, Zara, and Forever 21. Understanding cross-shopping behavior is crucial for retailers because it provides insights into how their customers interact with competing brands. By analyzing cross-shopping patterns, retailers can identify their key competitors, assess their market position, and develop strategies to retain customers and attract new ones. This information can help retailers optimize their product assortment, pricing strategies, and marketing campaigns to better meet the needs and preferences of their target audience. Additionally, understanding cross-shopping behavior can help retailers identify opportunities for partnerships or collaborations with complementary brands to enhance the customer experience and drive loyalty.


Request a Data Demo