HEALTH MART SYSTEMS Cross-Shopping Diagram

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The share of customers from a merchant who also shopped at another merchant
e.g. 7% of HEALTH MART SYSTEMS customers also shopped at CVS on average each month last year.

Tip: How to read this cross-shopping diagram



13.2% of CAREMARK MAIL customers also shopped at CVS11.9% of CVS customers also shopped at WALGREENS10.6% of WALGREENS customers also shopped at CVS10.5% of RITE AID customers also shopped at CVS8.7% of RITE AID customers also shopped at WALGREENS8.5% of CAREMARK MAIL customers also shopped at WALGREENS7.2% of HEALTH MART SYSTEMS customers also shopped at CVS6.9% of HEALTH MART SYSTEMS customers also shopped at WALGREENS3.0% of HEALTH MART SYSTEMS customers also shopped at RITE AID2.0% of CAREMARK MAIL customers also shopped at RITE AID1.9% of CVS customers also shopped at RITE AID1.4% of WALGREENS customers also shopped at RITE AIDHEALTH MART SYSTEMSHEALTH MART SYSTEMS owes 0B is owed 0BCVSCVS owes 0B is owed 0BRITE AIDRITE AID owes 0B is owed 0BWALGREENSWALGREENS owes 0B is owed 0BCAREMARK MAILCAREMARK MAIL owes 0B is owed 0B13.2%11.9%10.6%10.5%8.7%8.5%7.2%6.9%3.0%2.0%1.9%1.4%

Why is Cross-Shopping Important?

Cross-shopping is a consumer behavior where customers purchase goods or services from multiple retailers or brands within the same product category. This behavior is driven by factors such as price comparison, product variety, convenience, and brand preference. For example, a customer might buy groceries from both Walmart and Kroger, or shop for clothing at H&M, Zara, and Forever 21. Understanding cross-shopping behavior is crucial for retailers because it provides insights into how their customers interact with competing brands. By analyzing cross-shopping patterns, retailers can identify their key competitors, assess their market position, and develop strategies to retain customers and attract new ones. This information can help retailers optimize their product assortment, pricing strategies, and marketing campaigns to better meet the needs and preferences of their target audience. Additionally, understanding cross-shopping behavior can help retailers identify opportunities for partnerships or collaborations with complementary brands to enhance the customer experience and drive loyalty.


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The share of customers from a merchant who also shopped at another merchant
e.g. 7% of HEALTH MART SYSTEMS customers also shopped at CVS on average each month last year.

Tip: How to read this cross-shopping diagram



Why is Cross-Shopping Important?

Cross-shopping is a consumer behavior where customers purchase goods or services from multiple retailers or brands within the same product category. This behavior is driven by factors such as price comparison, product variety, convenience, and brand preference. For example, a customer might buy groceries from both Walmart and Kroger, or shop for clothing at H&M, Zara, and Forever 21. Understanding cross-shopping behavior is crucial for retailers because it provides insights into how their customers interact with competing brands. By analyzing cross-shopping patterns, retailers can identify their key competitors, assess their market position, and develop strategies to retain customers and attract new ones. This information can help retailers optimize their product assortment, pricing strategies, and marketing campaigns to better meet the needs and preferences of their target audience. Additionally, understanding cross-shopping behavior can help retailers identify opportunities for partnerships or collaborations with complementary brands to enhance the customer experience and drive loyalty.


Request a Data Demo

The share of customers from a merchant who also shopped at another merchant
e.g. 7% of HEALTH MART SYSTEMS customers also shopped at CVS on average each month last year.

Tip: How to read this cross-shopping diagram



Why is Cross-Shopping Important?

Cross-shopping is a consumer behavior where customers purchase goods or services from multiple retailers or brands within the same product category. This behavior is driven by factors such as price comparison, product variety, convenience, and brand preference. For example, a customer might buy groceries from both Walmart and Kroger, or shop for clothing at H&M, Zara, and Forever 21. Understanding cross-shopping behavior is crucial for retailers because it provides insights into how their customers interact with competing brands. By analyzing cross-shopping patterns, retailers can identify their key competitors, assess their market position, and develop strategies to retain customers and attract new ones. This information can help retailers optimize their product assortment, pricing strategies, and marketing campaigns to better meet the needs and preferences of their target audience. Additionally, understanding cross-shopping behavior can help retailers identify opportunities for partnerships or collaborations with complementary brands to enhance the customer experience and drive loyalty.


Request a Data Demo