A data blog about where people are spending their money.
Interesting insights about how people are ‘talking’ with their dollars.
And about what can you learn by looking into transaction data?
Where Else Do Target Customers Shop?
Discover where customers spend money before & after they shop at Target in this insightful infographic featuring retail alt data & consumer spending data associated with Target shoppers.
Leveraging Transaction Data for In-Depth Trade Area Analysis: Uncovering Consumer Spending Patterns
Transaction data can elevate trade area analysis, giving retailers a better understanding of a customer base. That can inform decisions regarding store locations, product selections & marketing approaches.
Millennial Cross Shopping Coffee Preferences
Starbucks is still the king of coffee for Millennials, according to consumer data. Here’s a look at their coffee preferences, based on transaction data.
Cosmetic Spending Has Recovered & Grown Since the Pandemic
Cosmetic spending has bounced back & surged above pre-pandemic levels, customer spending data shows. Here’s what that could mean for the future.