money talks.

 A data blog about where people are spending their money.
Interesting insights about how people are ‘talking’ with their dollars.
And about what can you learn by looking into transaction data?

 
Top 10 Apparel Brands on TikTok Shop in 2024
Alana Causey Alana Causey

Top 10 Apparel Brands on TikTok Shop in 2024

Discover which clothing & apparel brands are dominating TikTok Shop sales so far in 2024, according to the latest transaction data (originally published in March 2024; updated in June with 2Q data).

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Costco Black Friday Results Performance
Jonathan Chin Jonathan Chin

Costco Black Friday Results Performance

Costco has shown strong growth every year over the past 4 years, despite the pandemic, customer data shows. Here’s what alternative data insights you can glean from those findings.

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DTC Optical Market Share Growth
Jonathan Chin Jonathan Chin

DTC Optical Market Share Growth

TC Optical brands have been gaining huge market share in the optical category for the past 4 years, the latest customer spending & alternative data show. See how that growth has spiked recently.

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Prime Day Spend Acceleration
Jonathan Chin Jonathan Chin

Prime Day Spend Acceleration

We used consumer credit card transaction data to analyze Prime Day spending. Here’s what we found & how much customer spending has surged over the past year.

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Movie Theater Spend Acceleration
Cooper Doxey Cooper Doxey

Movie Theater Spend Acceleration

Guess who spent more to see Top Gun: Maverick vs. Jurassic World? See the story told by credit card spending & alternative data. Hint: you’ll be surprised!

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