Press Release: Facteus Generates 76% Alpha with Exclusive Card + UPC Transaction Data Portfolio on 1 Day Lag
Portland, OR — September 23, 2025 — Facteus, the leader in real-time consumer intelligence, today announced that Facteus consumer transaction data has achieved an unmatched 76% market-neutral alpha in independent testing by Maiden Century.
For a free, live data trial, visit www.facteus.com/contact-us
Highlights from Maiden Century’s validation (QTIP)
- Alpha Uplift: 76% improvement in alpha over market-neutral using Facteus Arbiter card-level datasets across 400+ tickers
- 1-Day Lead Time: unmatched 1‑day dataset lag yielded up to a 4‑day trading advantage
- Exclusive UPC Coverage: Facteus has additional exclusive access to receipt-level transaction data across home improvement, apparel, sporting goods, big box, pet care, and other notable categories
- Accuracy: lowest error versus other card‑level signals
- Durability: Facteus demonstrates highest signal persistence across market regimes (up, flat, down) with reduced drawdown sensitivity
“In our QTIP evaluation, we observed that Facteus card spend drove unmatched alpha signal strength and stability on a broad set of names on a one day lag,” said Jack Killea, Head of Data & Analytics at Maiden Century. “Facteus has always been a top performer on transaction data, and with the recent addition of UPC-level transactions, they’ve further improved their position as a leader in many key coverage areas.”
“This is a testament to the amazing impact that our near real-time datasets make on portfolio outcomes,” said Chad Whitney, CRO of Facteus. “We’ve dedicated a lot of energy to building clean, consistent schemas, optimizing for multi‑factor and L/S workflows, and maintaining a zero-outage posture on our fully anonymized consumer transaction data.”
The largest investors in the world trust Facteus for alpha generation in their trading decisions. With expanding coverage to hard and soft-line tickers at 90%+ R2, Facteus delivers unmatched quality, representativeness, depth, and speed while being 100% PII compliant.
About Facteus
Facteus is the #1 provider of consumer transaction data and insights for investors and corporations worldwide. Unlike traditional providers, Facteus covers over $1.6 trillion in annual transactions across 180M US consumers with only a 1-day lag. Customers gain unprecedented competitive advantage by seamlessly integrating Facteus transaction data into the investment decisions they make and the SaaS products that they build.
For more information visit: www.facteus.com/contact-us
