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Explore articles, buying guides, case studies, webinars, and white papers built around real consumer transaction data. Whether you're an investor, analyst, marketer, or business leader, find research designed to help you understand spending behavior and market trends.
What is Alternative Data? A Guide for Investors & Businesses
For most of modern business history, people made decisions using a small set of official numbers. Companies reported their earnings a few times a year. Governments released economic...
Restaurant Sales are Down. Same-Store Sales Only Tell Half the Story.
Restaurant sales may be rising or falling, but the real story is where customers go next. We analyzed 15 major brands to uncover what same-store sales miss....
A World Cup Economic Postmortem: A Macro-to-Micro Level View
The 2026 World Cup delivered a measurable spending boost across U.S. host cities, but the benefits weren’t evenly distributed. Facteus transaction data reveals how fans spent, what drove...
What Transaction Data Reveals about Jersey Mike’s IPO
The market priced the IPO at $23 and put roughly $8 billion on the sandwich chain. Verified card spend explains what that price is actually buying — and...
Retail Foot Traffic Doesn’t Equal Sales
Costco and Dollar General may be winning traffic, but Facteus transaction data shows a different retail leaderboard. Here’s what the wallet reveals about Walmart, Target, Costco, and Dollar...
The QSR value wars are buying traffic, not loyalty
Two years after McDonald's launched its $5 Meal Deal, the data shows a surprising outcome: while promotions boosted traffic, they often failed to build loyalty. Facteus analyzed 18...
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