2021 Review: Facteus Adds Millions of Cardholders & Real-Time CPG Data to Become the Largest Provider of Consumer Transaction Data in the Alternative Data Industry

PORTLAND, Ore. & NEW YORK, March 2, 2022 - Understanding consumer behavior through transaction data, including credit card spending data, holiday shopping data, and other alt data, has become integral to understanding the world around us. That was one major lesson and takeaway of 2021, and the team at Facteus has been beyond proud to step up to the plate and meet the challenge head-on.

As Facteus moved into the New Year and took a look back at 2021, we are delighted to report that we have developed the largest, most comprehensive alternative data portfolio for consumer transactions in the alt data industry.

How Facteus Advanced Alt Data in 2021: A Look Back

As an extraordinary year for Facteus and the alt data industry, our team accomplished several objectives in 2021, establishing new data partnerships and new investment firms for our data products. Some of our most noteworthy achievements of the past year have included (and are by no means limited to) the following.

We forged more direct partnerships with financial institutions for synthetic data monetization.

We became the industry's largest provider of debit & credit card transaction data, adding ~40 million debit cardholders and at least 4 million new credit cardholders to our transaction panels.

We acquired the Quantamatics platform.

This has allowed us to merge our data assets with Quantamatics’ data platform to supercharge the alt data we are able to provide to clients. Specifically, this acquisition has empowered solo analysts and teams with various levels of experience to accelerate the value and insights they are able to derive from their existing data and workflows.

We developed the first real-time CPG & SKU alternative data set available in the alt data industry.

This includes point-of-sale data (POS data) from 15,000+ big box stores, grocery stores, convenience stores, cannabis dispensaries, and neighborhood mini-marts nationwide. This has provided a far more stable view of consumer spending data for food, beverages, booze, tobacco, cannabis, and household items. Offering data insights within 24 hours of consumer transactions, this is the fastest CPG & SKU data in the alt data industry.

Discover more of what the Facteus team has accomplished in 2021 by clicking the button below, and explore what our alt data experts have achieved since then in our resources and press.

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