New Consumer Spending Tool & Cross-Shopping Diagrams Revolutionize Retail Transaction Data Insights
Pioneering a novel era for transaction data analyses and tools, Facteus has recently released a trailblazing new product that can deliver unprecedented clarity into spending trends, consumer behaviors, and cross-shopping dynamics to unearth nearly limitless insights across practically every sector of the retail industry.
This groundbreaking new product is Facteus’ Consumer Insights tool, and it’s unlike anything else available from any other transaction data provider.
Here’s why, with a closer look at:
The Unique Features of the Consumer Insights Tool & Cross-Shopping Diagrams
Retailers & Brands Featured in the Initial Launch
What’s Next
To uncover additional consumer spending and transaction data insights, check out the latest in retail intelligence here, including a snapshot of how generative AI is ushering in the future of retail.
Unique Features of the Consumer Insights Tool & Cross-Shopping Diagrams
Encompassing more than $3.1 trillion in spending and upwards of 61 billion transactions, the Facteus Consumer Insights tool offers deep, near-instant breakdowns of the following (and more).
Shopping Patterns
Where else do a retailer’s customers spend money?
Immediately see how customers for a given brand or business shop at related retailers in a circular diagram that clearly displays a “web” of connections between retailers within the same niche.
The Retail Competitive Landscape
Which retailers are the top competitors for a given brand? What competing retailers are diverting more consumer spending away from a particular brand? The answers to these questions come into focus quickly with the Cross-Shopping Diagrams generated by Facteus’ new Consumer Insights tool.
Market Positioning & Growth Opportunities
What would it take to beat out the competition and gain a greater share of consumer spending? How much does a particular brand need to grow to be (or remain) top dog in a given sector? Through percentages, colors, and chord-like trajectories, the new Cross-Shopping Diagrams begin to unravel the answers to these and other complicated questions.
To use the Consumer Insights tool, enter a brand name into the search bar, and click “Enter” afterward. The results will generate a Cross-Shopping Diagram for that specific retailer, depicting precisely how many of its consumers are shopping at competitors who stand in the same space.
With such robust capabilities that offer extraordinary competitive and market intelligence, this new tool and the related Cross-Shopping Diagrams are a remarkable advancement furnishing business leaders, investors, industry stakeholders, and other key power players with an all-new way to navigate the ever-shifting complexities of consumer behavior, market dynamics, and the retail sector as a whole.
For a step-by-step breakdown of how to use the Consumer Insights tool and how to read the Cross-Shopping Diagrams work, check out this useful guide.
Retailers & Brands Featured in the Initial Launch
Debuting to the tune of 130+ distinct brands, the new Consumer Insights tool and Cross-Shopping Diagrams cover several retail niches, with a number of household names in each category.
Crucially, this is only the starting point of what Facteus intends to build out for these resources and tools, with both short- and long-term plans to add additional brands, as well as more competitive intelligence on each Cross-Shopping Diagram.
Showcasing some retailers included at launch, the following highlights a mere fraction of the brands that are searchable in the Facteus Consumer Insights tool, presenting them by category or retailer type.
Grocery Stores
Pharmacies
Discount Retailers
Quick Serve & Fast Casual Restaurants
Apparel
Big Box Stores
Home Improvement Retailers
Department Stores
Sports & Outdoor Equipment Retailers
What’s Next
Following the successful launch of Consumer Insights and Cross-Shopping Diagrams, Facteus is now focused on forging ahead to expand both of these resources, adding to the breadth of brands available and the depth of insights and intelligence displayed for each retailer.
With additional rollouts on the horizon, Factues continues to be a transaction data provider of choice for key decision-makers nationwide.
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