How to Unlock the Exceptional Power of Generative AI & Transactional Data to Obtain Deeper Customer Insights

The fascinating world of generative AI is reshaping the business landscape in dynamic ways, including in terms of branding, competitive positioning, and marketing.

In fact, from ad copy and imagery to sound composition, social media posts, and more, there are several ways that creatives can leverage generative AI in brand creation and promotion.

With that, generative AI has also presented exciting opportunities to enhance customer engagement and customer loyalty.

What Is Transactional Data?

To really understand the power and potential of generative AI with transactional data, it’s first crucial to know exactly what “transactional data” is. In plain terms, transactional data is information about customer purchases and transactions with a business.

To that end, transactional data is far more than simply sales receipts. It’s a:

• Continuous conversation with customers

• Series of breadcrumbs that can be pieced together to unveil never-before-detected patterns, trends, and insights about customers, competitors, market dynamics, and more

What Can Transaction Data Do?

With customer transaction data, branding and marketing teams can dial into all sorts of key facets of their audience, including (but not limited to):

• Who their customers are
  

• What their customers prefer
  

• When customers are most likely to make purchases
  

• How customers react to sales, promotions, and/or new product launches

That information can serve as a powerful tool for:

• Predicting customer behavior
  

• Refining marketing strategies
  

• Optimizing product placements
  

• Informing new product development

What’s the Catch with Customer Transaction Data?

The only “catch” when it comes to spending and transaction data is its messy, unstructured, and massive nature. In other words, the data isn’t always laid out in a clean, logical, concise, or consistent way.

Instead, it often takes some work to organize and interpret transactional data — and many companies don’t have data experts on staff to take on this effort.

That’s created a unique conundrum for some companies. They are aware of the value and power of transaction data, but they think they have an insurmountable barrier to overcome before they can use that type of data.

That’s where generative AI comes in.

By connecting generative AI with transaction data, Facteus has delivered a game-changing way to interpret an extraordinary amount of information instantly, providing powerful insights in the process.

The implications for brands are HUGE.

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