BLACK FRIDAY
SPEND TRACKER
Facteus’ Black Friday Spend Tracker looks across our new Ultra data panel, which consists of over 120 million consumer debit and credit cards representing approximately 5-6% of US consumer spending. With just a 1-day lag, we can provide up-to-date metrics on what happened with retail shopping and consumer spending on Black Friday in real-time.
2023 Black Friday Sales
Spend Data thru 11/25/23:
*Data source: Facteus Ultra Consumer Spending Data Panel
(approximately 5-6% capture of US consumer spending)
6%
YOY% Growth in Total Black Friday Sales
1%
YOY% Growth In-Store Black Friday Sales
13%
YOY% Growth Online Black Friday Sales
2023 Black Friday Shoppers
Spend Data thru 11/25/23:
*Data source: Facteus Ultra Consumer Spending Data Panel
(approximately 5-6% capture of US consumer spending)
5%
YOY% Growth Black Friday Shoppers
1%
YOY% Growth in Spend per Shopper
Black Friday Winners & Losers
This chart shows the YOY % growth in Black Friday Sales for top Black Friday retailers. Online retailers were the standout winners across all industries, so Amazon naturally benefited the most.
More Black Friday Data & Trends
Find out which retailers won out with consumers during 2024 Black Friday, with a look at year-over-year growth in Black Friday spending for Amazon, Walmart, Target & more.
The data this week presents a clear picture of robust Black Friday shopping activity across multiple retail categories, with major growth in average tickets across nearly every category.
This week's data highlights a clear picture of pre-holiday shopping momentum, with strong performance across General Retail, indicating that consumers are actively engaging in holiday shopping before Black Friday.
The latest retail spending trends show accelerated holiday shopping, suggesting that we could see strong participation in the upcoming Black Friday & Cyber Monday holiday sales events. Find out what retail sectors had the strongest performance last week.
We could be seeing the first signals that the holiday shopping season is underway, according to this week’s retail data. Here’s why & how consumer spending has recently shifted to suggest that an initial stock up for the holidays.
This week's data presents a fascinating picture as we enter the holiday shopping season, with strong performance and positive growth in some categories likely signaling preparations for the holiday season, despite persisting value consciousness. Here’s why.
Continuing to indicate a residual “hangover” from October Prime Day Spending, this week’s retail transaction data showed consumers tightening their wallets & shifting priorities. Here’s why & what it means going forward.
This week's data clearly demonstrates the "hangover effect" following the Amazon Prime Day event, with some sharp declines in a few categories. Here’s what that could mean for holiday shopping moving forward.
This week's data clearly demonstrates the significant impact of Amazon's Prime Day event on consumer spending patterns. The event seems to have inspired more spending, fueling substantial growth in several categories.
This week's data paints a picture of significant shifts in consumer behavior, with some strong indicators that consumers may be preparing for holiday shopping. Here’s why.
Prime Big Deal Days 2024 runs for the next 48 hours (through 10/9 at 11:59 pm). Find out what that means for retailers, consumer sentiments & end-of-year retail spending.
Retail data for the week of Sept. 28, 2024, suggests signs of stabilization, with some categories showing resilience. The overall picture seems to indicate cautious consumer spending. Here's why.
The latest retail transaction data reveals that consumer spending may be stabilizing after last week's broad declines. Here's why & what it all may mean going into the holiday shopping season starting early Oct.
The latest retail spending trends show broad contractions in consumer spending, with declines across almost all categories. Find out what that could mean for retail in the weeks ahead and why some see this as a sign of shoppers pumping the brakes and leaning into more cautious spending.
The latest retail spending trends reflect paint a picture of shifting consumer priorities as we enter the fall season. Discover how retail spending has changed in fast fashion, fast food, home improvement & other categories & see what that could mean for the weeks ahead.
The latest retail spending trends reflect fascinating shifts in consumer shopping behaviors as we move into fall. Discover how retail spending is evolving & what that may mean for Black Friday & end-of-year shopping events