BLACK FRIDAY
SPEND TRACKER
Facteus’ Black Friday Spend Tracker looks across our new Ultra data panel, which consists of over 120 million consumer debit and credit cards representing approximately 5-6% of US consumer spending. With just a 1-day lag, we can provide up-to-date metrics on what happened with retail shopping and consumer spending on Black Friday in real-time.
2023 Black Friday Sales
Spend Data thru 11/25/23:
*Data source: Facteus Ultra Consumer Spending Data Panel
(approximately 5-6% capture of US consumer spending)
6%
YOY% Growth in Total Black Friday Sales
1%
YOY% Growth In-Store Black Friday Sales
13%
YOY% Growth Online Black Friday Sales
2023 Black Friday Shoppers
Spend Data thru 11/25/23:
*Data source: Facteus Ultra Consumer Spending Data Panel
(approximately 5-6% capture of US consumer spending)
5%
YOY% Growth Black Friday Shoppers
1%
YOY% Growth in Spend per Shopper
Black Friday Winners & Losers
This chart shows the YOY % growth in Black Friday Sales for top Black Friday retailers. Online retailers were the standout winners across all industries, so Amazon naturally benefited the most.
More Black Friday Data & Trends
This week's data clearly demonstrates the "hangover effect" following the Amazon Prime Day event, with some sharp declines in a few categories. Here’s what that could mean for holiday shopping moving forward.
This week's data clearly demonstrates the significant impact of Amazon's Prime Day event on consumer spending patterns. The event seems to have inspired more spending, fueling substantial growth in several categories.
This week's data paints a picture of significant shifts in consumer behavior, with some strong indicators that consumers may be preparing for holiday shopping. Here’s why.
Prime Big Deal Days 2024 runs for the next 48 hours (through 10/9 at 11:59 pm). Find out what that means for retailers, consumer sentiments & end-of-year retail spending.
Retail data for the week of Sept. 28, 2024, suggests signs of stabilization, with some categories showing resilience. The overall picture seems to indicate cautious consumer spending. Here's why.
The latest retail transaction data reveals that consumer spending may be stabilizing after last week's broad declines. Here's why & what it all may mean going into the holiday shopping season starting early Oct.
The latest retail spending trends show broad contractions in consumer spending, with declines across almost all categories. Find out what that could mean for retail in the weeks ahead and why some see this as a sign of shoppers pumping the brakes and leaning into more cautious spending.
The latest retail spending trends reflect paint a picture of shifting consumer priorities as we enter the fall season. Discover how retail spending has changed in fast fashion, fast food, home improvement & other categories & see what that could mean for the weeks ahead.
The latest retail spending trends reflect fascinating shifts in consumer shopping behaviors as we move into fall. Discover how retail spending is evolving & what that may mean for Black Friday & end-of-year shopping events
Discover which clothing & apparel brands are dominating TikTok Shop sales so far in 2024, according to the latest transaction data (originally published in March 2024; updated in June with 2Q data).
Facteus Black Friday Spend Tracker reveals eye-opening insights about holiday shopping, where consumers spent more over 2023 Black Friday, and so much more.
Did predictions about shrinking consumer spending come true with the 2023 Labor Day shopping holiday? Facteus Ultra shares answers by analyzing the latest transaction data.
Walmart's Black Friday 2022 spend level was slightly up from 2021, sales transaction data reveals. Does that mean Walmart will be a go-to retailer for holiday shopping? Find out now.
Target's Black Friday dipped from last year's spend level, customer data reveals. Here's what that could mean for the upcoming holiday season.
Best Buy's Black Friday looks like they dipped from last year, alternative data and customer spending data show. Find out if this may be due to inflation, layoffs, or other factors.
Costco has shown strong growth every year over the past 4 years, despite the pandemic, customer data shows. Here’s what alternative data insights you can glean from those findings.