BLACK FRIDAY
SPEND TRACKER
Facteus’ Black Friday Spend Tracker looks across our new Ultra data panel, which consists of over 120 million consumer debit and credit cards representing approximately 5-6% of US consumer spending. With just a 1-day lag, we can provide up-to-date metrics on what happened with retail shopping and consumer spending on Black Friday in real-time.
2023 Black Friday Sales
Spend Data thru 11/25/23:
*Data source: Facteus Ultra Consumer Spending Data Panel
(approximately 5-6% capture of US consumer spending)
6%
YOY% Growth in Total Black Friday Sales
1%
YOY% Growth In-Store Black Friday Sales
13%
YOY% Growth Online Black Friday Sales
2023 Black Friday Shoppers
Spend Data thru 11/25/23:
*Data source: Facteus Ultra Consumer Spending Data Panel
(approximately 5-6% capture of US consumer spending)
5%
YOY% Growth Black Friday Shoppers
1%
YOY% Growth in Spend per Shopper
Black Friday Winners & Losers
This chart shows the YOY % growth in Black Friday Sales for top Black Friday retailers. Online retailers were the standout winners across all industries, so Amazon naturally benefited the most.
More Black Friday Data & Trends
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This week's data clearly demonstrates the "hangover effect" following the Amazon Prime Day event, with some sharp declines in a few categories. Here’s what that could mean for holiday shopping moving forward.
This week's data clearly demonstrates the significant impact of Amazon's Prime Day event on consumer spending patterns. The event seems to have inspired more spending, fueling substantial growth in several categories.
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Facteus Black Friday Spend Tracker reveals eye-opening insights about holiday shopping, where consumers spent more over 2023 Black Friday, and so much more.
Did predictions about shrinking consumer spending come true with the 2023 Labor Day shopping holiday? Facteus Ultra shares answers by analyzing the latest transaction data.
Walmart's Black Friday 2022 spend level was slightly up from 2021, sales transaction data reveals. Does that mean Walmart will be a go-to retailer for holiday shopping? Find out now.