Facteus for Business
See the full market, not just your own four walls.
Your sales data explains your business. It can’t tell you what your competitor sold last week. But we can. Facteus gives restaurant, convenience, and retail teams decision-grade consumer insights for a verified read on real-world spending, competitor performance, and market-share shifts that are fast enough to act on and strong enough to defend.
For business leaders, at a glance
200M+
cards across 5M+ merchant locations
How people actually spend and where they spend it – from 18+ direct sources – for a macro or micro view.
48 of 50
states
Within 2 percentage points of BEA Personal Consumption Expenditures (PCE) spending share. Representativeness you can check.
2,200+
merchants with store-level visibility
Your named competitors, benchmarked by segment, channel, and market.
1 day
Lag
Spending lands the day after it happens, refreshed daily.
Industries We Serve
Built for the decisions your industry relies on.
Restaurants
Know if it’s you or the whole market.
Benchmark competitor sales, traffic, and share down to the store level. See whether a soft quarter is your stores, the broader category, or guests shifting to the competition.
Retail
See who’s gaining share before quarter-end.
Track named competitors, market-share shifts, and shopper behavior across markets. See where demand is growing, where customers are moving, and where you have an opportunity to win.
Gas & Convenience
See beyond the pump.
Separate fuel from in-store spending, track trips by daypart, and benchmark local performance against convenience stores, QSRs, and coffee chains competing for your same customers.
Artificial Intelligence
Ground your AI in what people actually buy.
Train, calibrate, and validate AI models against observed consumer spending behavior, so synthetic consumers and agents look like the real people who make up the U.S. economy.
Direct-to-Consumer
Know your customers beyond checkout.
See where your buyers shop, which competitors share their wallet, and where lapsed customers go. Uncover retention risks and growth opportunities your first-party data can’t show you.
Your dashboard might have a blind spot the size of the market. Sound familiar?
Forecasting with one eye closed.
Internal sales explain your stores. They don’t explain the wallet shifts, category swings, or a competitor's momentum.
Five sources, five different answers.
Different methods, different lags, and different opinions. So you’ve just spent a whole meeting disagreeing about which number is right.
Answers are arriving too late.
By the time survey, syndicated, or government data shows up, the promo is over, your traffic has shifted, and the quarter has gotten away from you.
Consumer insights that never leave the deck.
If finance, strategy, and analytics can’t extract it and trust it, you have a slide, not a decision.
Read the whole U.S. economy or one competitor’s stores in a single metro.
Same data, same validation, at whatever altitude your question needs.
Know whether it’s you or the market.
Chroma
Spend Insights
Is demand softening in your category or just in your stores? See where your lapsed customers are defecting to, and uncover if it's a category problem or a you problem.
Facteus ChromaBenchmark named competitors.
Chroma
Spend Insights
Your competitor’s earnings call is six weeks out. Their sales, share, and momentum by segment, banner, and market can be in your inbox tomorrow morning.
Facteus ChromaSee what’s moving on the shelf.
Acuity
Product Granularity
UPC-level sales from 45K stores across hardline and softline categories. Catch trade-down, promo lift, and velocity changes while you can still do something about it.
Facteus AcuityReach real buyers, not survey respondents.
Beam
Verified Audiences
Build audiences from verified purchase behavior, like frequent convenience shoppers in your trade area or customers spending more at a rival. Target based on how people spend, not just who they are.
Facteus BeamBuilt for the moment leadership asks, “says who?”
See how we validate48 of 50
states within 2 pp of BEA PCE share
92%
average correlation with Census Monthly Retail Sales
Visibility
from the macro economy to a single store
85%
of data on 1-day lag, 5-day full fill
Margins are tight, seasonality hits hard, and one well-timed promo can make a flat quarter look like a win. So when leadership asks whether growth came from the market or a mix shift, most teams answer with partial evidence.
Facteus closes that gap. We connect how the whole U.S. economy spends to the questions you are actually asking: Is our category accelerating? Is my competitor taking share? Is one region softening? Did that promo actually work?
And because consumer insights are only as good as their source, we check ours against the economy itself. Every day, we backtest and recalibrate against the latest government and earnings data.
Facteus comes from 18+ direct banking, financial services, and fintech partners covering 200M+ active U.S. credit and debit cards. Collection is passive: no app to opt in to, no receipt to scan, and no survey to remember. That means less opt-in bias, less recall error, and less digital-first skew.
What business teams do with Facteus
Sharpen forecasts
Build revenue, traffic, and comp plans on daily external demand.
Track named competitors
See a rival’s trajectory by segment, geography, and channel before earnings tell the story.
Measure share movement
See whether growth is market-driven, promo-driven, or simply shifting across channels.
Give every team the same number
Feed finance models, strategy reviews, and insight dashboards from one verified signal.
Teams We Serve
One signal, pointed at the question your team owns.
Strategy Teams
Turn competitors’ sales into your advantage.
See who’s gaining share, where customers are migrating, and what’s driving the shift. Uncover competitive threats and growth opportunities before they show up in your sales.
Finance Teams
Explain the variance. Strengthen the forecast.
Benchmark performance against the market and named competitors. See what’s driving the numbers, pressure-test your assumptions, and commit capital with confidence.
Marketing Teams
Follow the customer, not just the clicks.
See who’s buying, where else they shop, and how their spending changes. Use real purchase behavior to sharpen targeting, build verified audiences, and measure what happens through actual consumer spend.
Analytics Teams
Get to the answer faster – and show your work.
Explore, validate, and model real consumer spending with trusted, analytics-ready intelligence or granular transaction-level data. Get the depth and flexibility you need to deliver answers the business can act on.
Check our work against your own numbers.
Connect with our team to explore a sample cut and hold it up against the numbers you already trust (yours).
Book a demoFAQs
How fresh is the data?
Facteus delivers 85% of data on a 1-day lag, helping teams monitor shifts while there is still time to act. Data is typically 100% filled by day 5. Learn more about Facteus' data sources.
Is it representative enough for high-stakes decisions?
Yes. We scale passively collected transaction data from 18+ direct sources to the U.S. population by geography, income, and generation and then validate against BEA PCE and Census Monthly Retail Sales.
Can we use it in our existing dashboards and models?
Yes. Data is extraction-friendly and delivered by API, Snowflake, S3 or other options that feed BI tools, forecasting workflows, and internal reporting.
Can we benchmark competitors and market share directly?
Yes. Facteus helps businesses compare performance across named competitors, markets, and segments, so you can see whether changes are internal or market-wide.
How do you handle privacy and governance?
Data is anonymized at the source and supported by enterprise-grade controls, including SOC2 and CCPA compliance.