For Finance & Real Estate Decisions
A forecast can tell you what you expect to happen. A site model can tell you what should happen. Consumer spend shows you what’s already happening.
Facteus gives finance and real estate teams a daily read on real-world demand, with performance benchmarking across markets, categories, brands, and locations. So you can pressure-test forecasts, explain variance faster, and make investment decisions with more than internal history and a good-looking model.
Actuals came in below plan. Was demand softer than expected? Did the whole category miss? Did a competitor take share? Was weakness concentrated in one region? Or was the forecast simply too optimistic?
Facteus gives you performance benchmarking that gives you market context to understand what happened and why, because “we missed by 4%” is only the start of the explanation.
Start with the market.
See whether consumer demand is accelerating, slowing, or shifting across the categories your business depends on. So you know if the assumptions underneath your forecast still match the market.
Put your performance in context.
Use performance benchmarking to compare your trajectory with the category, named competitors, regions, and other external signals. If your sales are down 3% while the category is down 8%, the conversation looks different than being down 3% in a growing market.
Find what’s driving the gap.
Break performance apart by spend, transactions, customers, average order value, geography, and competitive movement. Was the miss caused by fewer customers? Lower frequency? A softer market? Or someone else winning the wallet?
Update your assumptions while they still matter.
Bring daily consumer demand into forecasts, scenarios, and planning cycles instead of waiting for quarterly reports to confirm what your actuals are already hinting at. Giving you the speed and accuracy to act confidently before it’s too late.
Do these questions typically show up after the numbers are already in? Or are you able to mitigate against them proactively?
Use performance benchmarking to separate company execution from category softness, regional weakness, or competitive share movement.
Track consumer demand daily and over time to see whether the trend is reversing, holding, or spreading.
Pressure-test your assumptions against what consumers are spending right now – not just historical run rates – so you can adjust as the market moves in real-time.
See which markets, categories, and consumer trends are gaining momentum before locking into your annual operating plan.
Compare real-world demand across markets and opportunities, including where another store, location, or market expansion should or should not be on the table.
You don’t always get a week to investigate why a number moved. Sometimes the CFO asks live in the meeting. Sometimes the forecast changed this morning. And sometimes you just need to know if a miss is yours, the market’s, or a competitor’s.
Ask Facteus in plain language and get analyst-quality answers in seconds, grounded in real consumer spending and performance benchmarking across the industry.
Interactive Demo
48 of 50 states
within 2 percentage points of expected BEA Personal Consumption Expenditures spending share
92% average correlation
with U.S. Census Monthly Retail Sales
Daily visibility
85% of data arrives the day after the transaction, with a 5-day full fill
External data isn’t much good for forecasting if nobody trusts what’s underneath it. Facteus is built from consumer purchase behavior across 200M+ active U.S. consumer cards, covering 5M+ merchant locations and 3,500+ brands.
And we check our signal every day against outside benchmarks instead of asking you to trust our panel just because we said so.
Know whether recent performance reflects your business specifically or a broader shift in consumer demand that needs deeper investigation.
Move beyond “sales are below plan” to explain the category, competitor, customer, or geographic dynamics behind the miss.
Build assumptions with a current outside view of the markets and categories from outside your four walls that will determine if the plan actually holds up.
Pressure-test upside and downside cases against real changes in consumer behavior instead of simply adjusting a growth rate.
Show how your performance compares with the market when leadership asks why a number moved.
Bring real consumer demand into the model when the business is considering a new market or location to ensure the market isn’t already saturated.
Industries We Serve
Restaurants
Benchmark competitor sales, traffic, and share down to the store level. See whether a soft quarter is your stores, the broader category, or guests shifting to the competition.
Retail
Track named competitors, market-share shifts, and shopper behavior across markets. See where demand is growing, where customers are moving, and where you have an opportunity to win.
Gas & Convenience
Separate fuel from the in-store spending, track trips by daypart, and benchmark local performance against convenience stores, QSRs, and coffee chains competing for your same customers.
Artificial Intelligence
Train, calibrate, and validate AI models against observed consumer spending behavior, so synthetic consumers and agents look like the real people who make up the U.S. economy.
Direct-to-Consumer
See where your buyers shop, which competitors share their wallet, and where lapsed customers go. Uncover retention risks and growth opportunities your first-party data can’t show you.
We’ll show you what real consumer spending says about the market behind it, so you can decide whether it still deserves a place in the plan.
Book a demoHow can Facteus help FP&A teams?
Facteus gives finance teams an external view of consumer demand to use alongside internal actuals, forecasts, and operating plans. Teams can monitor category conditions, competitors, geographic trends, and other market factors that may explain or influence performance.
How does performance benchmarking work with our internal data?
Facteus provides an external market signal that can be compared with your own sales, forecasts, and KPIs to help determine whether performance changes are company-specific or part of a broader market trend.
Can Facteus help with forecasting and variance analysis?
Yes. Daily consumer spending trends can help teams pressure-test assumptions, contextualize actual-versus-plan variance, and identify changing external conditions that may warrant a forecast update.
Can we use Facteus for annual planning and scenario analysis?
Yes. Finance teams can use category, competitor, geographic, and consumer-demand trends as external inputs when building operating plans and evaluating upside or downside scenarios.
Does Facteus still support real estate and site-selection decisions?
Yes. Teams can analyze consumer spending and merchant performance across region, MSA, ZIP, and store-level views when evaluating market entry, expansion, or location-level investments.
How current is the data?
Facteus data begins arriving the day after transactions occur, with 85% available on a 1-day lag and full fill typically reached within five days.
Can we integrate Facteus into our planning and BI tools?
Yes. Data can be delivered through API, Snowflake, S3, and other formats for forecasting models, planning workflows, BI platforms, financial reporting, and custom analysis.
How do you ensure the data is representative?
Facteus scales its transaction signal to reflect the U.S. population and validates it daily against external benchmarks including BEA Personal Consumption Expenditures and U.S. Census Monthly Retail Sales.
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