Buying Guides

Our buyer guides provide guidance on buying and using consumer transactional data, and information on leveraging this data to sharpen financial forecasting.

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Alternative Data: Ultimate Buyer’s Guide

Discover why alternative data powers modern decision-making—helping finance leaders and hedge funds spot demand shifts and forecast with precision.

CPG & UPC-Level Transaction Data: Ultimate Buyer’s Guide

Discover how to leverage UPC (SKU) data to understand CPG performance, track product promotions and sales velocity, and even spot trade-down behavior.

Debit & Credit Card Transaction Data: Ultimate Buyer’s Guide

Discover how debit and credit card transaction data offers powerful insights into consumer behavior, market trends, and the economy at scale.

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