For Strategy Decisions
Your competitors tell the market what they want to know. Consumer spend tells you what is actually happening.
Facteus turns real transaction behavior into competitive intelligence that helps strategy teams see who’s gaining, where customers are moving, and what’s driving the change. And we help you do it all before the story shows up in an earnings call or market report.
The headline is the easy part. But the real strategy starts with everything underneath it. Did they actually gain share? Was growth broad, or concentrated in a few markets? Did they win new customers or get more from the ones they already had? Were those customers yours?
Facteus gives you the competitive intelligence to answer your questions until you understand what really happened.
Find the winner.
See which competitors are gaining consumer spend, transactions, customers, or share. And then see whether their growth is actually outpacing the category. Because “up 8%” means something very different when everyone else is up 12%.
Find where they’re winning.
Break the trend apart by region, metro, store, customer group or other dimensions. A competitor might look strong nationally until you find out three markets are doing most of the work.
Follow the customer.
See where customers spend before and after engaging with a brand, which competitors share the most customers with you, and where their wallet is moving over time. Market share tells you someone won. Customer migration helps tell you who they won from.
Find the behavior driving the number.
Look at transactions, average order value, frequency, retention, cross-shopping, and other signals together. Was growth driven by more customers? Bigger baskets? More visits? A new market? Or a category tailwind?
For product-driven businesses, go even deeper with UPC-level visibility into what’s actually moving off the shelf.
The best competitive intelligence comes from real-world consumer spending to create better follow-up questions and then answer them. Do you find yourself asking these questions without clear answers?
Compare performance, customer overlap, and wallet movement between your brand and named competitors.
Look at the customers, transaction behavior, and category dynamics underneath the growth.
See whether momentum is broadening, holding, or isolated to a few markets before changing the strategy around them.
Find markets or customer segments where competitors are weaker, demand is growing, or your brand already has momentum.
Compare real consumer demand, competitive concentration, and incumbent performance before the investment decision becomes difficult to unwind.
The first strategy meeting usually ends with more questions, which is where static market research gets frustrating. Facteus lets you keep following the thread.
Start with the category. Zoom into a competitor. Then a market – or maybe a single store. Then a customer group. And do it all using the same questions you’d use to ask your analyst.
Interactive Demo
48 of 50 states
within 2 percentage points of expected BEA Personal Consumption Expenditures spending share
92% average correlation
with U.S. Census Monthly Retail Sales
Daily visibility
85% of data arrives the day after the transaction, with a 5-day full fill
A sharp competitive read isn’t very useful if nobody trusts the number underneath it. Facteus is built from consumer purchase behavior across 200M+ active U.S. consumer cards, covering 5M+ merchant locations and 3,500+ brands.
And we check our signal every day against outside benchmarks instead of asking you to trust our panel just because we said so.
Move from “I’ll get back to you” to “Let’s look together” for a grounded read on the market, competitor, or customer right now.
Walk in knowing where share is moving, why, and which assumptions deserve another look.
Pressure-test the opportunity against actual demand and incumbent performance before ever committing capital.
Explain not just what changed, but where it changed, who benefited, and what might be driving it.
Industries We Serve
Restaurants
Benchmark competitor sales, traffic, and share down to the store level. See whether a soft quarter is your stores, the broader category, or guests shifting to the competition.
Retail
Track named competitors, market-share shifts, and shopper behavior across markets. See where demand is growing, where customers are moving, and where you have an opportunity to win.
Gas & Convenience
Separate fuel from the in-store spending, track trips by daypart, and benchmark local performance against convenience stores, QSRs, and coffee chains competing for your same customers.
Artificial Intelligence
Train, calibrate, and validate AI models against observed consumer spending behavior, so synthetic consumers and agents look like the real people who make up the U.S. economy.
Direct-to-Consumer
See where your buyers shop, which competitors share their wallet, and where lapsed customers go. Uncover retention risks and growth opportunities your first-party data can’t show you.
We’ll show you what real consumer transactions can reveal about their momentum, customers, markets, and position in the category.
Book a demoWhat competitive intelligence can Facteus provide?
Facteus helps strategy teams analyze competitor performance, market-share movement, customer migration, geographic strength, transaction behavior, category trends, and other changes visible in real consumer spending.
Can we analyze specific competitors?
Yes. Depending on coverage, teams can compare named merchants and brands across spend, transactions, customers, average order value, share, geography and more.
Can Facteus support market-entry or expansion decisions?
Yes. Teams can compare consumer demand, category performance, competitive strength, and other market dynamics at the regional, MSA, ZIP and store-level.
How current is the data?
Facteus data begins arriving the day after transactions occur (85% of transactions have 1-day lag), and the data refreshes daily, so you can investigate market changes between traditional reporting cycles.
How is Facteus different from traditional competitive intelligence research?
Traditional research often starts with public disclosures, surveys, syndicated reports, or periodic market studies. Facteus data is passively observed from 18+ financial sources, so you get confident answers free from opt-in bias, recall error, or digital-first skew.
How do you ensure the data is representative?
Facteus scales our transaction signal to reflect the total U.S. population and validates it daily against external economic benchmarks, including BEA Personal Consumption Expenditures and U.S. Census Monthly Retail Sales.
Will this integrate with our existing tools?
Yes. Facteus can be delivered through API, Snowflake, S3, and other options for internal analytics, strategy workflows, and custom analysis in your existing BI tools.
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