For Marketing Decisions
Consumers are very good at telling surveys what they might buy. Their wallets are better at telling you what they actually do.
Facteus gives marketing teams a daily view of real purchase behavior so you can understand your customers, find the ones you want more of, see who else they buy from, and measure what changed after you went to market.
Clicks show interest. Surveys show intent. Social tells you what people are talking about. But they all carry inherent biases. Purchase behavior tells you where the money actually went. Who bought? How often? Where else did they shop? And how loyal are they to you?
Facteus gives you real-time access to observed consumer behavior to answer the questions that stated intent can’t.
Find your real customer.
Understand the people actually buying from you based on observed spend, frequency, category behavior, geography, and more. Because your “target consumer” gets a lot more useful once they’ve actually bought something.
See where else their wallet goes.
Uncover where your customers cross-shop, which brands compete for the same dollars, and how their spending changes across categories to see if the competitive set you have on paper is the competitive set you’re actually up against.
Find the customers you want more of.
Build audiences based on verified purchase behavior – from loyal category buyers to consumers spending more with a competitor. And reach people based on what they actually do, not just what a profile says they might.
See what changed after you went to market.
The best predictor of future behavior is past behavior. Do you find yourself asking these questions with answers built mostly on the back of surveys, clicks, or modeled audiences?
Look at actual purchase frequency, spend, category behavior, and cross-shopping to identify the real profile for an “ideal” customer.
See the brands you’re up against for the same customers and wallets.
Find customers already buying in your category who are spending disproportionately with a competitor, and devise a plan to capture share.
Marketing moves fast. Your campaign is live, your competitor just launched a promo, and consumer behavior keeps shifting. You need to know why, and you need to know now.
Ask Facteus for the answers you need, and get them in seconds. All grounded in real consumer purchase data, so you can move with more confidence while there’s still time to act.
Interactive Demo
48 of 50 states
within 2 percentage points of expected BEA Personal Consumption Expenditures spending share
92% average correlation
with U.S. Census Monthly Retail Sales
Daily visibility
85% of data arrives the day after the transaction, with a 5-day full fill
Facteus consumer purchase data is built from passively observed purchase behavior across 200M+ active U.S. consumer cards, covering 5M+ merchant locations and 3,500+ brands.
No survey to remember. No receipt to upload. No research panel consumers have to opt into. That means less dependence on stated intent, recall, or digital-only behavior when you’re trying to get an unbiased view of how people actually spend.
Walk in knowing who your customers are, where else they shop, and where their wallet is moving.
Build the audience around verified behavior instead of another broad demographic assumption.
See what happened to spend, trips, customers, and product once the promotion hit the market.
Find the customers already spending with the competitor you want to take share from.
Connect marketing activity back to actual, observed purchase behavior instead of stopping at engagement.
Industries We Serve
Restaurants
Benchmark competitor sales, traffic, and share down to the store level. See whether a soft quarter is your stores, the broader category, or guests shifting to the competition.
Retail
Track named competitors, market-share shifts, and shopper behavior across markets. See where demand is growing, where customers are moving, and where you have an opportunity to win.
Gas & Convenience
Separate fuel from the in-store spending, track trips by daypart, and benchmark local performance against convenience stores, QSRs, and coffee chains competing for your same customers.
Artificial Intelligence
Train, calibrate, and validate AI models against observed consumer spending behavior, so synthetic consumers and agents look like the real people who make up the U.S. economy.
Direct-to-Consumer
See where your buyers shop, which competitors share their wallet, and where lapsed customers go. Uncover retention risks and growth opportunities your first-party data can’t show you.
We’ll show you what real consumer spending can reveal about who they are, where else they shop, and how to find more people who behave like them.
Book a demoWhat can consumer purchase data tell marketing teams?
Facteus helps teams understand purchase frequency, spend, cross-shopping, retention, wallet movement, category behavior, geographic differences, and other patterns visible in real transactions.
Can we build audiences using purchase behavior?
Yes. Facteus Beam can create audiences based on verified consumer purchase behavior for activation through supported marketing and advertising workflows.
Can Facteus show which competitors our customers also buy from?
Yes. Cross-shopping and customer-overlap analysis can help show where your customers spend across competing brands and categories.
Can we analyze promotions or campaigns?
Facteus can help teams examine changes in consumer spend, transactions, customer behavior, and product movement around marketing and promotional activity.
Can you analyze product-level behavior?
Yes. Facteus Acuity provides UPC-level visibility across 45K stores for supported hardline and softline categories.
How current is the data?
Facteus data begins arriving the day after transactions occur, with 85% available on a 1-day lag and daily refreshes.
How is this different from survey-based consumer research?
Facteus is based on passively observed purchase behavior from 18+ financial sources rather than stated intent, helping reduce opt-in bias, recall error, and digital-first skew.
The entity maintaining this website is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website.
