Facteus for Agencies
Plan media around what people actually buy.
Clicks show interest. Surveys show intent. Facteus shows you where consumers actually spend.
Give planners, buyers, strategists, and analytics teams real purchase behavior to understand the customer, sharpen the brief, and build smarter purchase-based targeting strategies around the people most likely to matter.
For media teams, at a glance
200M+
cards across 5M+ merchant locations
Broad visibility into where consumers spend, how much they spend, and how purchase behavior changes over time.
30M
households
Household-level resolution for a deeper read on real buyers and their purchase patterns for more effective audience targeting.
18+
direct financial sources
Passively observed purchase behavior without relying on surveys, receipt uploads, or opt-in research panels.
UPC
purchase data
Go inside the basket across 30+ large national merchants in categories including grocery, drug, apparel, hardware, home durables, and home furnishings.
Your media plan knows a lot about attention. But what about the purchase?
Intent gets mistaken for behavior.
Someone searched, clicked, watched, and maybe even said they would buy. None of that means they actually did.
The audience sounds right. But does it buy?
Demographics and modeled interests can tell you who might care. Purchase-based targeting starts with people who have shown the behavior already.
The competitive set came from the brief.
Your client named four competitors. But their customers may be cross-shopping six others you never put on the slide.
The client wants something they don’t already know.
Another syndicated audience profile is useful. But real purchase behavior can give you a different angle on the customer, category, and competition.
From the category to the customer to what landed in the basket.
Real purchase behavior at the level your media question needs.
Understand who actually buys.
Chroma
Spend Insights
See where consumers spend, how frequently they buy, how much they spend, and how their behavior changes across brands and categories. Start the media strategy with demonstrated behavior instead of stated intent.
Facteus ChromaSee who else is winning their wallet.
Chroma
Spend Insights
Understand customer overlap, competitive cross-shopping, and where consumer spend is moving. Because the competitors sharing your customer’s wallet aren’t always the ones listed in the creative brief.
Facteus ChromaTurn verified purchases into smarter audiences.
Beam
Verified Audiences
Use purchase-based targeting to reach frequent category shoppers, loyal brand buyers, competitive customers, and other audiences based on observed transaction behavior. So you can target people based on what they do, not just what models suggest.
Facteus BeamGo inside the basket.
Acuity
Product Granularity
Card data tells you that someone spent $130 at a retailer. Item-level purchase data can tell you which products they bought. For manufacturers and brands sold through retail, that means a deeper view of your products, competing products, and the categories around them.
Facteus AcuityBuilt for the client who asks, “How do you know they actually buy it?”
See how we validate48 of 50
states within 2 percentage points of expected BEA PCE spending share
92%
average correlation with U.S. Census Monthly Retail Sales
200M+
active U.S. consumer cards across approximately 30M households
85%
of card data on a 1-day lag, with a 5-day full fill
Media has no shortage of consumer signals. The question is what those signals actually represent. Facteus starts with transactions.
Our card-based data comes through 18+ direct relationships with financial institutions and other financial services partners, covering 200M+ active U.S. consumer cards and approximately 30M households. Collection is passive, so there’s no opt-in bias, recall error, or receipts to upload.
That matters for purchase-based targeting. If the audience is defined by buying behavior, you want that behavior grounded in observed transactions free from bias.
Then there’s the second view: item-level point-of-sale data from large national, multi-channel merchants. That lets agencies and brand clients move beyond where someone spent to understand what products were actually in the basket across supported retailers and categories.
And for our broader card-based spending signal, we check our work against the economy itself.
What agencies do with Facteus
Sharpen audience strategy
Understand who actually buys the brand or category, what else they purchase, and how their spending differs from everyone else.
Find competitive buyers
See which brands share customers and identify consumers already spending with the competitors your client wants to take share from.
Activate purchase-based targeting
Build audiences around verified category buyers, brand shoppers, competitive customers, and other observed purchase behaviors.
Bring new insight to the pitch
Walk into the room with a customer, competitor, or category finding the client may not already have in its existing research.
Understand what’s in the basket
For supported categories, use item-level purchase data to understand product and brand behavior below the retailer level.
Industries We Serve
Built for the decisions your client’s industry relies on.
Restaurants
Know if it’s you or the whole market.
Benchmark competitor sales, traffic, and share down to the store level. See whether a soft quarter is your stores, the broader category, or guests shifting to the competition.
Retail
See who’s gaining share before quarter-end.
Track named competitors, market-share shifts, and shopper behavior across markets. See where demand is growing, where customers are moving, and where you have an opportunity to win.
Gas & Convenience
See beyond the pump.
Separate fuel from the in-store spending, track trips by daypart, and benchmark local performance against convenience stores, QSRs, and coffee chains competing for your same customers.
Artificial Intelligence
Ground your AI in what people actually buy.
Train, calibrate, and validate AI models against observed consumer spending behavior, so synthetic consumers and agents look like the real people who make up the U.S. economy.
Direct-to-Consumer
Know your customers beyond checkout.
See where your buyers shop, which competitors share their wallet, and where lapsed customers go. Uncover retention risks and growth opportunities your first-party data can’t show you.
Give us the brief and we’ll show you what the buyer is doing.
Bring us the brand, category, competitor, or customer you’re trying to understand. We’ll show you how verified consumer spend can make purchase-based targeting more relevant to the people your client wants to win.
Book a demoFAQs
What kinds of consumer data can agencies access?
Facteus offers two complementary views of consumer purchase behavior. Card-based transaction data shows where consumers spend, when they spend, and how much. Item-level point-of-sale data provides visibility into the individual products purchased across covered retailers. Learn more about Facteus' data sources.
How large is the card-based dataset?
Facteus works with transaction data covering more than 200M active U.S. consumer cards with resolution to approximately 30M households.
How does purchase-based targeting work with Facteus?
Facteus Beam can create audiences around verified purchase behaviors, including category shoppers, brand buyers, and consumers engaging with competing brands. That gives agencies an alternative to building audiences from demographics, modeled interests, or stated intent alone.
Can we analyze competitive purchase behavior?
Yes. Facteus can help agencies analyze customer overlap, cross-shopping, wallet movement, brand performance, and other purchasing patterns across supported merchants and categories.
What does the item-level data cover?
Facteus receives point-of-sale data from 30+ large national, multi-channel merchants across categories including grocery, drug, apparel, hardware, home durables, and home furnishings. Coverage is particularly useful for manufacturers and brands sold through retail that want to understand product and competitive purchase behavior.
Is item-level coverage nationally representative?
Not in the same way as the card-based dataset. Item-level coverage reflects the geographic footprints of participating retailers, so representation can vary by region and category. We evaluate coverage against the specific brand and use case rather than treating it as a national panel.
How fresh is the data?
For card-based transaction data, 85% arrives on a 1-day lag, with full fill typically reached by day five. Item-level fill usually takes about 3-5 days.
How is Facteus different from survey or intent-based consumer data?
Facteus is based on observed purchases. Consumers don’t have to remember what they bought, upload a receipt, or participate in a research panel. That gives agencies another way to understand audiences using demonstrated buying behavior free from bias rather than stated intent alone.
How do you handle privacy and governance?
Data is anonymized at the source and supported by enterprise privacy, security, and compliance controls.