Decision-Grade Intelligence for DTC Brands
Your first-party data can tell you almost everything someone does with your brand. But it can’t tell you what they do with everyone else.
DTC sales data from Facteus helps fill in the gaps of what’s happening outside your “four walls”. See which competitors your customers are splitting their spend with, how much they spend in the total category, where demand is growing, and where lapsed customers migrate to.
Is demand growing around you, or are you taking (or losing) share?
Which of your named competitors are winning customers and wallet share?
Are buyers staying loyal, cross-shopping more, or shifting their spend elsewhere?
Where is total consumer demand strongest, and where should your growth dollars work harder?
Teams We Serve
One signal, pointed at the question your team owns.
Strategy Teams
See who’s gaining share, where customers are migrating, and what’s driving the shift. Uncover competitive threats and growth opportunities before they show up in your sales.
Finance Teams
Use DTC sales data to put revenue, repeat purchases, and forecasts beside category and competitor performance.
Marketing Teams
Understand cross-shopping, wallet movement, retention, and lapsed behavior to sharpen acquisition and re-engagement of your customers on the fringe.
Analytics Teams
Combine external category, competitor, customer, and geographic signals with your internal eComm and CRM data for your most complete market view.
Revenue is growing. Is your category growing at the same speed?
Benchmark your trajectory against category demand and named competitors. And then decide what you need to do to win.
A customer stopped ordering. Did they leave the category or just you?
Follow their wallet movement to see where their spending goes next. So you can devise a plan to win them back.
Who really shares your customer wallet?
Analyze cross-shopping and customer overlap to uncover competitors for discretionary spend your first-party data may be missing.
See total consumer demand across the market. Where should your next growth dollar go?
Compare consumer demand, competitive strength, and purchase behavior across markets and consumer cohorts to build stronger growth strategies.
“Why did repeat purchases fall this quarter?”
Ask Facteus and get an immediate answer grounded in real-world DTC sales data from your category and competitors.
Did the whole category slow? Which competitors gained share? Is the shift concentrated in a geography or customer cohort? Are former customers still spending in the category?
Follow the behavior beyond your own digital cart in seconds.
Interactive Demo
A retention dip. A competitor gaining wallet. A category growing without you.
We’ll show you what happened outside your own checkout.
What can Facteus DTC sales data show?
Facteus can help teams analyze category demand, competitor performance, customer overlap, cross-shopping, wallet movement, consumer cohorts, spend, transactions, and other observed purchase behaviors.
Can Facteus show where customers go after they stop buying from us?
Yes. Facteus can analyze wallet migration and cross-shopping to help show whether consumers shift spend to competitors or elsewhere in the category.
Can we benchmark named DTC competitors?
Yes. Covered brands can be compared across spend, transactions, customer behavior, share, geography, and other metrics.
Can Facteus support customer acquisition strategy?
Yes. Teams can use category behavior, competitive wallet, geographic demand, consumer cohorts, and verified audiences to inform acquisition planning.
Can we combine Facteus with first-party data?
Yes. Facteus provides an external market signal that can be integrated into your existing BI tools for ecommerce, CRM, finance, and analytics data.
How fresh is the data?
Facteus card data begins arriving the day after transactions occur, with 85% available on a 1-day lag and full fill typically reached within five days.
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