Analytics-ready spend
Consumer transactions cleaned, aggregated, scaled, and segmented for immediate analysis.
Daily visibility
Refreshed on a one-day lag so yesterday’s market movement can inform today’s decision.
Named competitor insights
Track share, spend, shopper behavior, and momentum across companies and categories.
Built for business questions
Explore through natural-language chat, MCP, Facteus dashboards, or your existing BI workflows.
Raw transaction data can answer a lot of questions. It can also take an analyst weeks to clean merchant names, define cohorts, map competitors, and build the right aggregations before answering the first one.
Chroma does that work for you.
Consumer spend is already cleaned, segmented, and organized into business-ready KPIs and shopper cohorts, so a question like, “Are we gaining or losing share against our top competitor in the Southeast?” can move from question to answer in seconds.
Chroma is built for teams that want to spend more time interpreting the signal and less time preparing it.
Use natural-language chat to explore consumer spend the way you’d work with an analyst. Start with the first question, then keep following the thread all the way to decision.
Compare named competitors, categories, markets, and cohorts to understand whether a change is yours, theirs, or part of something bigger.
Break spend apart by geography, generation, income, shopper cohort, merchant, and other dimensions to understand what’s underneath the trend.
Use Chroma through chat, MCP, Facteus dashboards, or feed analytics-ready outputs directly into existing BI and reporting workflows.
See which competitors are gaining, losing, or simply moving with the category.
Put your own results in context with named competitors, markets, and broader consumer demand.
Analyze retention, cross-shopping, share of wallet, cohorts, and shifts in consumer purchase behavior.
Move from “we’ll look into it” to an analyst-quality answer while the decision is still being made.
Consumer spend arrives already cleaned, segmented, and organized into business-ready KPIs and shopper cohorts — so your team starts with the question, not the data prep.
Data type
Aggregated consumer transaction intelligence
Scale
Coverage of 5M+ merchant locations, 3,500+ brands, and 2,200+ chains at a store-level
Granularity
Visibility into named companies and their customers at the regional, MSA, ZIP, and store-level
Refresh cadence
Daily, one-day lag
Validation
92% correlation to U.S. Census Monthly Retail Sales; 48 out of 50 states within 2pp of BEA Personal Consumption Expenditures
Core use case
Competitive benchmarking, market share, shopper analysis, KPI reporting
Delivery
Natural-language chat, MCP, dashboards, and direct BI integrations
Built for
Finance, strategy, marketing, analytics, and agency teams
Say leadership asks why one region suddenly missed the plan. With raw transaction data, your team may first need to map merchants, define the competitive set, aggregate the geography, and build the comparison.
With Chroma, you start with the question. Is the category softening? Did a competitor gain share? Is the weakness isolated to one market? Are fewer customers buying, or are existing customers spending less? Then keep asking.
The value isn’t just that the data is aggregated. It’s that your team can get from “something changed” to “here’s what is driving it and what we should do about it” while there’s still time to make a decision.
Explore pre-aggregated consumer spending across companies, categories, markets, and competitors.
Work from the full row-level transaction stream to create proprietary signals and models.
A stable, ready-to-use ticker signal built for earnings and nowcasting.
Purchase intelligence down to brands, products and UPCs across covered retailers.
Audiences built on real purchases, ready to activate across media and marketing.
Explore Chroma and see how quickly real consumer spend can become the answer your decision needs.
Book a demoHow is Chroma different from Spectrum?
Chroma is aggregated and analytics-ready, so teams can get to business questions quickly. Spectrum provides row-level transactions for teams that want to build their own signals, cohorts, and models from the ground up.
Who is Chroma built for?
Chroma is designed for finance, strategy, marketing, analytics, and agency teams that need fast, confident answers to inform and validate their decisions.
What kinds of questions can Chroma answer?
Chroma supports competitive benchmarking, market share, share of wallet, cross-shopping, retention, cohort analysis, geographic trends, and other questions about consumer and competitor behavior.
Can we ask questions in natural language?
Yes. Chroma can be explored through Facteus’s natural-language chat, allowing users to ask business questions and continue drilling into the answer conversationally.
How fresh is Chroma?
Chroma is refreshed daily on a one-day lag.
Can Chroma integrate with our existing tools?
Yes. Chroma can support MCP, BI, dashboard, and other approved analytics workflows so teams can use the signal where they already work.
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