10M+
UPCs
Go below merchant spend to understand the brands, products, and UPCs consumers actually buy.
45K
stores
Item-level visibility across a large footprint of covered retail locations.
30+
national merchants
Coverage across grocery, drug, apparel, hardware, home improvement, sporting goods and more.
Built for deeper questions
Track competitive share, trade-down, promotion effects, and changing demand with product-level granularity.
Card data is incredibly useful for understanding where consumers spend. But sometimes the merchant isn’t the question. The product is.
Acuity adds item-level purchase data from large national, multi-channel retailers, giving you visibility into the products inside the basket.
That means you can move from: “Sales at this retailer are growing.” to “Which brands are driving it?”, “Which products are gaining share?”, “Are shoppers trading down?”, or “Did the promotion actually move units?”
Acuity is built for the questions that start where merchant-level data stops.
Follow brand, product, and UPC-level performance to see what consumers are actually taking home.
Compare products and brands within a category to understand who’s gaining, who’s losing, and where consumer preferences are changing.
See when consumers move between premium, value, private-label, or competing products instead of treating the category as one number.
Track product velocity and purchase behavior around promotional periods to see which products actually moved.
Investors
Track product and brand momentum between company reports. See whether category growth is translating into demand for the specific products and brands behind the ticker.
Businesses
Monitor product velocity, competitive performance, mix shifts, and changing consumer demand to inform merchandising, category, pricing, and growth decisions.
Agencies
Understand which brands and products buyers actually choose, how competitive products perform, and which purchase behaviors can sharpen client strategy and planning.
Everyone
When merchant-level sales tell you something changed, Acuity helps you investigate what inside the basket changed with it.
Acuity adds item-level purchase data from large national, multi-channel retailers, giving you visibility into the products inside the basket.
Data type
Item-level point-of-sale (POS) purchase data
Scale
More than 10M distinct UPCs
Granularity
Product, brand, category, UPC, basket
Retail footprint
45,000 covered stores
Merchant coverage
30+ large national, multi-channel merchants
Categories
Grocery, drug, apparel, hardware, home improvement, sporting goods, and more
Core use cases
Product velocity, competitive product analysis, trade-down, mix shifts, promo intelligence
Built for
Investors, enterprise teams, and agencies
Imagine a retailer’s sales are up. That tells an investor the company may have momentum. It tells a manufacturer there’s demand in the channel. It tells an agency the category might be worth watching. But it doesn’t tell any of them what caused the growth.
Acuity lets you go inside the basket. Maybe shoppers are buying more premium products. Maybe the value brand is quietly taking share. Maybe a promotion created a short-lived spike. Maybe one product line is carrying an otherwise flat category.
The total can look exactly the same while the story underneath it changes completely. That’s the value of product-level data: you can see the change closer to where the consumer actually made the choice.
And Facteus gives you both.
Card-based transaction data shows where consumers spend, when they spend, and how much. Acuity item-level data shows what consumers purchased across covered retailers. One helps you understand the merchant and the market. The other helps you understand the product and the basket.
Together, they can take you from where the wallet moved to what the shopper chose.
Purchase intelligence down to brands, products and UPCs across covered retailers.
Explore pre-aggregated consumer spending across companies, categories, markets, and competitors.
Work from the full row-level transaction stream to create proprietary signals and models.
A stable, ready-to-use ticker signal built for earnings and nowcasting.
Audiences built on real purchases, ready to activate across media and marketing.
Explore Acuity and see what product-level purchase behavior can show you that merchant-level spend can’t.
Book a demoHow is Acuity different from Chroma?
Chroma focuses on analytics-ready consumer spend at the merchant, competitor, market, and shopper level. Acuity goes deeper into covered retail baskets to show the individual brands, products, and UPCs consumers purchased.
What categories does Acuity cover?
Acuity includes item-level data across supported retailers in categories including grocery, drug, apparel, hardware, home improvement, sporting goods, and more. Coverage varies by category and retailer footprint.
How many stores are included?
Acuity currently provides item-level visibility across approximately 45K covered retail locations, representing more than 30 national chains.
Can Facteus identify the retailers providing the data?
No. Facteus is contractually restricted from disclosing the individual merchants that provide item-level data. We can evaluate category, geographic, and product coverage for a specific use case.
Is Acuity nationally representative?
Acuity should not be treated the same way as Facteus’s broader card-based national transaction signal. Item-level coverage reflects the footprints of participating retailers, so representation can vary by category and geography.
The entity maintaining this website is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website.