Direct-to-Consumer (DTC) Brand Competitive Intelligence from Credit Card Data
Turn billions of verified customer purchases from your named competitors into competitive intelligence you can act on immediately.
- Benchmark against online and traditional competitors
- X-ray competitor acquisition mix
- Spot emerging high-growth opportunities including products, categories, and geographies
- Optimize your direct-to-consumer brand’s strategy in near real-time.
Use your Convenience Competitor’s Sales Data to:
Benchmark Competitor Performance
Track market share and spending patterns across DTC brands that lack public sales data, revealing whether competitors are outspending you on acquisition and winning customer loyalty, informing whether to increase or decrease your own marketing investment.
Understand whether your growth is driven by strong performance or simply riding an expanding category wave by comparing your relative market share gains against competitive dynamics, identifying if you’re winning or losing ground versus the field.
Spot Expansion Opportunities
Understand how crowded potential categories are, which players dominate market share, and where white space exists to enter with a differentiated position and viable path to profitability.
Validate expansion priorities by analyzing what categories your existing customers are purchasing from competitors to reveal natural adjacencies where you already have wallet share, validating demand before you invest in new product lines or categories.
Customer Profiling
Identify which quick-service restaurants and fast-food chains your customers frequent before and after visiting your stores, revealing direct competitors for breakfast, lunch, and snack occasions where you can capture more foodservice spending.
Analyze cross-shopping patterns to understand your customers’ food preferences across categories (coffee shops, fast casual, drive-thrus) and dayparts, enabling you to tailor menu offerings and merchandising to compete effectively for meal occasions.
Evolve from market research to market truth.
$1.6T
Consumer spending
180M
Active card holders
5M
Stores
6y
History
1d
Delay
With visibility into real consumer spending patterns across thousands of Direct-to-Consumer retailers nationwide, you can make strategic decisions backed by data—not guesswork.
Data Coverage
3,000+ Competitors
Direct-to-Consumer Store Leaders Start with Facteus
Facteus data is trusted by:
Ready to benchmark your performance and identify your next growth opportunity?
Let’s talk.