Facteus Continues to Revolutionize Transaction Data, Launching New Data Panel with High-Income Consumers
Make Continuing to push the envelope with alternative data, Facteus has recently opened up its dataset to include millions of high-earning consumers, serving as a remarkably innovative move that’s pushing transaction data into the future.it stand out
With that, Facteus has created a new freestanding data panel focused on affluent shoppers, offering a solution for uncovering novel insights and advanced intelligence related to luxury spending, big-ticket purchases, and upscale brands.
A First-of-Its-Kind Freestanding Data Panel Focused on High-Earning Consumers
Facteus data has far surpassed other currently available datasets, now containing as many as 140 million active cardholders (with “active,” meaning the card has been used within the past 90 days; that’s a harder-line definition than other alt data providers use).
Rolling out all-new standalone data, Facteus has created a whole new set of anonymized consumer transaction data, delivering an unmatched solution that features data for higher-dollar purchases across various industries, including (but not limited to) retail, travel, dining, and e-commerce.
Benefits of Facteus’ New Standalone Data Panel
The new Facteus data panel has a handful of unparalleled features that make it distinctly advantageous while elevating it a cut above the rest.
1. Real-time insights
Businesses no longer have to rely on dated quarterly reports, rough estimates, or unreliable projections to figure out more about affluent shoppers. Facteus is at the forefront of providing the most up-to-date data, maintaining an unequaled 1-day lag in data delivery, not only for our existing data panels but also for our newest high-earners credit card panel.
This can serve as a more efficient, reliable way to make data-driven decisions in real time, using information and numbers that are as up-to-the-minute as possible.
Businesses leveraging these real-time insights can uncover critical intelligence about high-value consumers faster, discovering developing trends as they’re emerging, not months later, after their competitors have already been first to bat.
2. Enhanced granularity
With data that spans multiple sectors, businesses can analyze Facteus’ freestanding high-income data panel alone or within a greater context to drill down to specifics associated with:
Various luxury product categories
High-end services
Geographic regions
Seasonal spending trends
Cross-shopping behaviors
Other factors
Consequently, more brands and companies across the board can use Facteus data to obtain a more balanced and more comprehensive view of any particular sector, market, or industry while:
Gaining key flexibility in how they dial in and contextualize the data
Eliminating the need to seek consumer spending data from multiple sources
3. Anonymity & security
Like all Facteus data, the newest high-income data panel is fully anonymized across tens of millions of affluent credit card holders. That provides secure access to radical new insights that can establish far deeper understandings of:
How high-earning consumers shop
Where they spend their money
How their brand loyalty may change
When these consumers’ sentiments shift
And more
Unlocking the Power of Data for High-Income Consumers & Affluent Shoppers
In today's competitive landscape, businesses that cater to high-income consumers and affluent shoppers (or that are looking to break into this market) usually have to make rapid, complex decisions to stay ahead.
With buying behaviors that can shift dramatically, set new market trends, and influence other consumers’ sentiments, high-earning shoppers can leave countless priceless breadcrumbs of intelligence in their anonymized transaction data, providing key signals that businesses across several industries can use in predictive modeling, forecasting, competitive analyses, and other growth-focused pursuits.
With that, real-time, comprehensive data can be indispensable.
Facteus' freestanding data panel is uniquely positioned to turbocharge consumer intelligence for leaders, brands, and businesses intent on gaining a deeper understanding of high-income consumers while finding:
A better way to facilitate complicated, high-stakes decisions
A reliable data partner, offering comprehensive datasets and innovative data solutions
For brands targeting affluent shoppers, access to Facteus data can offer a precise, real-time view of luxury consumer behavior, so leaders can adjust pricing strategies, refine their marketing efforts, dial in new product positioning, and do more to optimally resonate with high-net-worth clientele.
About Facteus
Setting the bar higher for alternative data providers, Facteus is a national leader in the realm of transaction data, with a reputation for excellence, innovation, and extraordinary data sets. Providing turnkey solutions to fuel better decisions in real-time, Facteus is the alt data provider behind more winning strategies, powerful consumer insights, and revenue-boosting competitor intelligence across several sectors.
That’s why more businesses, leaders, and key decision-makers turn to Facteus data when it’s time for game-changing insights, unmatched data, and unprecedented growth.
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