You have access to data.
But do you have the truth?
If you’re here, you’re probably evaluating data providers – comparing panels, weighing coverage claims, and trying to figure out which source will actually hold up when it matters. We think you’ll find that Facteus is different in ways that compound over time. Here’s the honest case for why.
What we hear from buyers
Five frustrations that bring teams to Facteus
We didn’t invent these problems. They come up in almost every conversation we have with teams evaluating, replacing or adding to their data stack.
The Facteus Difference
It’s not just bigger data.
It’s a fundamentally different approach.
There are plenty of data providers on the market. Many of them are good at specific things. But the reason teams end up choosing Facetus – or switching to Facteus – usually comes down to a handful of structural advantages that are hard to replicate.
Depth beyond just
a card swipe
Store IDs, channel flags, daypart, retention, and cross-shopping – so you know not just that revenue moved, but exactly when and where.
Coverage that spans across verticals
Restaurant, convenience, apparel, services, and DTC from one panel. No stitching vendors together to see your full competitive landscape.
Unified sources for more answers and less risk
30+ banks, credit unions, and fintech partners for better representativeness and less risk of your panel shrinking overnight if one source changes terms.
Safely deploy enterprise-wide while protecting PII
Preserving age, income, region, and household detail without raw PII – so every team can access it without jumping through legal hoops.
Competitive Landscape
How Facteus compares to common research approaches
Every data methodology has trade-offs. This table isn’t meant to dismiss other approaches. In fact, many of our best customers use Facteus alongside surveys, POS data, or location analytics. It’s meant to help you see where each method is strong and where Facteus fills the gaps.
Other card panels
Receipt panels
POS/syndicated
Surveys
Location data
Web/intent
Verified spend depth
No purchase data
Store + product level
Web/intent
Location data
Surveys
Other card panels
Receipt panels
POS/Syndicated
Facteus
Category coverage
Single vertical
All consumer verticals
POS/Syndicated
Receipt panels
Web/intent
Location data
Other card panels
Surveys
Facteus
Speed to insight
Weeks
Hours
Surveys
POS/Syndicated
Receipt panels
Location data
Web/intent
Other card panels
Facteus
Panel scale
Hundreds
185 + accounts
Surveys
Receipt panels
POS/Syndicated
Web/intent
Location data
Other card panels
Facteus
Market representativeness
Misaligned demographics
Census – balanced
POS/Syndicated
Location data
Web/intent
Other card panels
Receipt panels
Surveys
Facteus
Explains the “why”
No attitudinal data
Direct consumer insight
Facteus
Receipt panels
Web/intent
Surveys
Transaction data tells you the what, how much, and how fast with unmatched accuracy. It doesn’t tell you why. If attitudinal insight matters to your use case, surveys or qualitative methods complement Facteus well – and many of our customers use both. Honesty about what we don’t do is part of how we earn trust in what we do.
Is Facteus Right for You?
Scenarios where the difference is felt most
Facteus isn’t the right tool for every question.
But for these challenges, it tends to be the source teams wish they’d started with.
“We’re losing share and don’t know where it’s going”
See which competitors are capturing your customers' spend – by brand, category, and store – so you can size the threat and respond with confidence.
“We need to validate forecasts before the quarter ends”
Pressure-test demand signals, promo performance, and competitive trends with data that's hours old, not weeks, while there's still time to pivot.
“We don’t have the competitive visibility we need”
Get named-competitor visibility across every consumer vertical from a single panel. No more gaps just because your data vendor specializes in one category.
“We need one source that can be used across the organization”
Feeds, dashboards, Snowflake shares, and natural-language chat – all from the same dataset, so every team works from one version of the truth.
Our Honest Take
We’d rather earn your trust than win a feature checklist
We know you’re comparing options. And we think that’s smart. The right data partner isn’t always the one with the flashiest demo – it’s the one whose data holds up at 2AM when your model breaks, whose coverage doesn’t quietly erode after you sign, and whose methodology you can explain to your compliance team without hedging.
We built Facteus to be that partner. We’re not the only good option in the market. But we believe (and our customers tend to, too) that the combination of our panel breadth, data depth, speed, and privacy-safe delivery is unusually hard to find in one place. We’d love the chance to prove it with your data, your competitive set, and your actual use case.
See the data for yourself
Tell us who you compete with and what keeps you up at night – and we’ll show you how Facteus can help.