ORANGE THEORY

Orange Theory maintains a premium market position in 2024 with an average order value consistently more than double the category average, despite a decline in market share. Millennials are the largest contributors to its revenue.

ORANGE THEORY

Quarterly Sales Growth

YoY sales growth vs. category

ORANGE THEORY

Quarterly Transactions Growth

YoY transaction count changes vs. category

The visualizations on this page are derived from real world consumer credit and debit card transaction data. They give unprecedented visibility into the key drivers of company growth behind the scenes, often not reported on earnings calls or public reports.

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ORANGE THEORY

Market Share

Market share percentage by competitor across category.

ORANGE THEORY

Average Order Value (AOV)

Average Order Value compared to category average.

ORANGE THEORY

Sales by Metro Area

Quarterly sales across major metropolitan markets.