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Two years after McDonald's launched its $5 Meal Deal, the data shows a surprising outcome: while promotions boosted traffic, they often failed to build loyalty. Facteus analyzed 18...
Every day, people buy things. They grab coffee on the way to work, fill up the tank, order lunch, and shop online at night. Each of those purchases...
Discover the fastest-growing U.S. merchants of 2025 using real consumer transaction data. See who’s gaining share across retail, restaurants, and convenience....
Real transaction data from the Cyber Five weekend validates or disproves predictions. See how consumers are actually behaving this holiday season....
Holiday shopping predictions backed by real transaction data. See what to expect this Cyber Five and how consumers are spending....
Starbucks' Bearista cup drove $64M in sales. Data analysis reveals why it worked and why the Target collaboration probably won't - based on real-world transaction data....
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