Facteus For Business
Unlock competitive advantage with daily spend data from named competitors – backed by billions of real consumer purchase decisions.
Every transaction tells your competitor’s story. Get unparalleled visibility into their performance to win with confidence.
Who’s gaining or losing share right now – and why?
Where are customers trading down, trading up, or switching brands?
Which promotions, launches, or channels are driving incremental spend?
Where do lost customers really go?
Stay up-to-date on consumer spending and the competitive landscape with ongoing insights from Facteus.
One platform.
Two paths to better decisions.
Anonymized at the source. Collected passively. Modeled for representativeness.
So you never have to worry about bias.
The Answers Layer
Pre-built insights and flexible exploration designed around how your teams actually work.
Pre-built insights and flexible exploration designed around how your teams actually work.
- Competitive benchmarking & market share
- Cross-shopping and share of wallet
- Natural-language exploration and intuitive dashboards
- Channel mix & cohort performance
- Automated feeds for BI, modeling, and forecasting
The Data Foundation
A representative view of U.S. consumer spend, built from anonymized credit and debit card transactions – refreshed daily.
A representative view of U.S. consumer spend, built from anonymized credit and debit card transactions – refreshed daily.
- Named brands and competitors
- Channel, category, store-level visibility
- SKU-level detail
- Daily, weekly, or monthly cadence
Decision-ready data,
available when and how your teams need it.
Coverage
Named brands and competitors across retail, restaurants, convenience, and other channels – so you have visibility from national trends to local markets.
Demographics
Consumer attributes that help you understand who’s shopping and how: income, generation household composition, loyalty status and more.
Cadence
Data access on a daily, weekly or monthly refresh - because quarterly answers don’t win real-time markets.
Granularity
Insights that can be cut at the level you need, every time. From high-level brand health to SKU- and store-level truth.
U.S. consumer spend data transformed into key insights…
Financial Performance
Spend, % change in spend, transaction counts, % change in transactions, AOV, % change in AOV
Market Share
Your % of competitive set - broken out by category, geography, named competitor or more
Share of Wallet
How much of a specific customer or cohort's total category spend is captured by your brand
Revenue Profile
Brand and competitor sales data cut by consumer generation, income level, region & loyalty status
Cross Shopping
Visibility into where else your customers are spending – both inside & outside the category
Customer Affinity
How your customers over- or under-index at other chains & stores compared to competitor customers
Customer Journey
See where your customers are shopping 2 hours before or after they eat at your restaurant
Customer Retention
Uncover where lost customers are spending their money – in category, on competing priorities, etc.